Craft a welcome sequence
Posted: Mon Dec 23, 2024 4:22 am
Notice how they combine transactional confirmation and order tracking with invitations to save money on future purchases.
Order confirmation - First, the email confirms the order and provides a way for you to track it's shipping progress.
Validation copy - The copy is validating, making you feel good about the purchase. Everything from the headline image "yaaaas" to "You've got great taste" is designed to re-enforce the purchase.
Referral Orchestration - Next, they give a classic two sided benefit referral offer. Save $5, and give your friend $5 to spend on the site.
Bonus offers - Finally, the email rounds out the offer with a few bonuses. In this case, they add free shipping and an extra 50 points in their loyalty program.
Reducing churn depends on effective commun cell phone list cation.
This is most important right after they sign-up.
In our guide on how to create a welcome email series that sells, we showcased how Sephora uses welcome sequences to enroll customers into loyalty programs and prompt future sales.
Above, Target drives repeat purchases with dynamically inserted seasonal offers.
6. Enrich your loyalty program
Loyalty programs have proliferated across eCommerce stores as a way to reduce churn.
In fact, both of the previous examples, e.l.f. and Sephora, employ loyalty programs to spur repeat purchases.
The reality is, your loyalty program will compete against others. So, how can you make your program preferable to others?
Order confirmation - First, the email confirms the order and provides a way for you to track it's shipping progress.
Validation copy - The copy is validating, making you feel good about the purchase. Everything from the headline image "yaaaas" to "You've got great taste" is designed to re-enforce the purchase.
Referral Orchestration - Next, they give a classic two sided benefit referral offer. Save $5, and give your friend $5 to spend on the site.
Bonus offers - Finally, the email rounds out the offer with a few bonuses. In this case, they add free shipping and an extra 50 points in their loyalty program.
Reducing churn depends on effective commun cell phone list cation.
This is most important right after they sign-up.
In our guide on how to create a welcome email series that sells, we showcased how Sephora uses welcome sequences to enroll customers into loyalty programs and prompt future sales.
Above, Target drives repeat purchases with dynamically inserted seasonal offers.
6. Enrich your loyalty program
Loyalty programs have proliferated across eCommerce stores as a way to reduce churn.
In fact, both of the previous examples, e.l.f. and Sephora, employ loyalty programs to spur repeat purchases.
The reality is, your loyalty program will compete against others. So, how can you make your program preferable to others?