How can I promote my website on Google? Discover 4 ways

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Market competitiveness requires companies to constantly evolve. Digital marketing, for example, is a strategy that has proven to be quite efficient in promoting products and services.

In this context, knowing how to advertise on Google can be an interesting measure to increase website traffic and, consequently, reach your target audience.

Google is a globally relevant platform and, depending on the objectives of a given corporation, it has the capacity to optimize campaigns in the virtual environment.

If you are a small or medium-sized entrepreneur and want to know buy phone number list about how to advertise your website on Google, you are in the right place. Today's post explains the main ways to advertise on the search engine. Check it out!

1. Google Ads
Here, we are simply talking about the largest sponsored links tool on the internet. In short, Google's advertising platform displays ads in link formats.

When someone searches, these clickable shortcuts appear, according to the content of the search. This means that keywords are essential for success when investing in Google's platform, previously Adwords and now, since June 2018, renamed Google Ads.

In practice: if a user searches for something and decides to investigate on Google, sponsored links about the topic appear to them. In other words, the amount spent on the ad has a good chance of being converted, since the system is segmented.

Promoted materials are only shown to those who want to solve a certain problem related to that specific topic, which has to do with the product or service you offer.

2. Google My Business
For small and medium-sized business owners, investing in Google My Business is essential. This tool helps potential consumers find more complete information. Google believes that brands validated by this platform are viewed more favorably by Internet users.

Proximity should be taken into account when analyzing My Business. The search portal offers results to the user based on their location. If you are looking for a restaurant to dine at, you will have access to the places closest to where you made the search. Of course, these places must be affiliated with Google's system.