Starting a Cart Abandonment Emails Campaign

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owing the reason allows you to help the individual shopper with the issue as well as to tackle the underlying problem to prevent some future carts from being abandoned.

The campaign is successful in reducing cart abandonment by up to 30% and inducing an average of 18% conversion rate from emails (that can even reach 40%). A Barilliance study found tha cell phone number in philippines t 1 in 5 shoppers who opened and clicked on a link within a cart abandonment email, made a purchase (19.6%). On top of that, conversions from a cart abandonment email found to have a 14.2% higher average order value than normal purchases (ones directly via the site) (Econsultancy).



A prerequisite of the campaign is to have the abandoner’s email address. Since most abandoners abandon sites without providing any details, you could implement some strategies to capture more visitors’ email addresses. Strategies include optimizing the checkout form, using exit intent pop ups and using the triggered email booster feature.



Cart Abandonment Emails Best Practices
So now that we know what cart abandonment emails are, why we should use them and how to capture more emails, we can begin learning how to craft our email campaigns in the most optimal way.