Let's set the record straight for our readers. Can you tell us what a display campaign is and what the network is?

[Irfanabdulla1111]

The Google Display Network is a collection of websites, apps, YouTube placements, and Gmail where advertisers can build awareness to a new audience through a variety of different ad formats.

Typically, we associate display ads with image or banner ads, however, Google Ads offers more formats such as engagement ads, Gmail ads, and responsive display ads that allow us to test a variety of different creatives.

This opens up a number of options for marketers to go beyond a text ad and focus on capturing users’ attention with images and video creatives.

These ads are typically associated with top-of-funnel marketing, but keep in mind that remarketing can also be part of the network.

So, when using audiences, the display network can be a valuable tool to plant a seed with new users or stay top of mind with existing ones no matter where they are in the funnel.

Tell us your favorite tips for creating display campaigns that work
In my opinion, the most important step is to find out who your target audience is .

You can use the Audience Insights tools in Google Analytics and Google Ads to learn more about which Google audiences your current users belong to.

You can then leverage that data to expand your reach by targeting Google-defined audiences to get in front of new people who are close to your current, most competent customers.

For more information on how to use some of these tools to find your audience, you can check out this article about the Audience Insights tool in Google Ads.

After deciding on your target audience, it's important to design creative that speaks to them.

What answers or solutions might this audience group be looking for?

What creative will capture the attention of that group and also provide them with context for how your brand can be the answer to their questions or purchasing needs?

And along with any good marketing campaign, you need a landing page that backs u dutch email list providers p what you showed or promised in your ads.

Instead of sending every user to your homepage, send them to a page that showcases the service you offer and is specifically targeted to the audience you are targeting.

Depending on where the user is in the funnel, they most likely won't be ready to convert on their first visit.

In this case, create a landing page that guides them to take the next step on the journey toward conversion.

You can then use additional marketing channels to remain present for the user until the desired conversion goal.