What is Business Intelligence?
Posted: Sat Dec 21, 2024 5:21 am
In today’s competitive business world, optimizing customer service is crucial . Unimed Palmas , in partnership with Digisac, has shown how the strategic use of Business Intelligence can revolutionize customer service management, especially in challenging times like the pandemic.
Thus, this article explores the concept of Business Intelligence, its purpose and how Unimed Palmas stood out with its implementation.
Business Intelligence (BI) refers to the use of technologies, processes, and practices chinese overseas europe database to collect, integrate, analyze, and present business information.
The aim is therefore to support informed and strategic decision-making. In other words, BI encompasses tools and systems that play a fundamental role in the analysis of historical and current data, enabling accurate predictions and effective management.
What is Business Intelligence for?
First, BI serves to transform raw data into actionable insights. Its main functions include:
Improved decision making: Provides accurate and timely information.
Identification of business opportunities: Analyzes trends and patterns that may indicate new market opportunities.
Process optimization: Identifies inefficiencies and areas for operational improvement.
Improved customer service: Improves understanding of customer needs and behaviors.
Success story: Unimed Palmas and Digisac
Unimed Palmas began its journey with Digisac during the pandemic in August 2020, as it aimed to maintain the quality of customer service even with social distancing restrictions.
Thus, this article explores the concept of Business Intelligence, its purpose and how Unimed Palmas stood out with its implementation.
Business Intelligence (BI) refers to the use of technologies, processes, and practices chinese overseas europe database to collect, integrate, analyze, and present business information.
The aim is therefore to support informed and strategic decision-making. In other words, BI encompasses tools and systems that play a fundamental role in the analysis of historical and current data, enabling accurate predictions and effective management.
What is Business Intelligence for?
First, BI serves to transform raw data into actionable insights. Its main functions include:
Improved decision making: Provides accurate and timely information.
Identification of business opportunities: Analyzes trends and patterns that may indicate new market opportunities.
Process optimization: Identifies inefficiencies and areas for operational improvement.
Improved customer service: Improves understanding of customer needs and behaviors.
Success story: Unimed Palmas and Digisac
Unimed Palmas began its journey with Digisac during the pandemic in August 2020, as it aimed to maintain the quality of customer service even with social distancing restrictions.