API stands for application programming interface, and in this case, it’s the API for email validation tools like Bouncer. These tools validate emails across multiple touchpoints, checking each email in less than a second. Typically you go to a tool like Bouncer and go to the dashboard. You type in some text (a list of addresses) and it will display all the invalid email addresses on your list. With the API, you can perform automatic validation directly on your website. Your developers simply connect the API to your website form to validate emails in real time.
Here's how it works. Someone entered an email address on your website using a form. Bouncer API works in the background, performing various types of email validation The user receives a message telling him us sample phone numbers whether his email address is valid or not. Instant validation means that invalid emails never reach your email list and you are safe from all types of invalid addresses. The downside? Using APIs on email validation forms isn’t free. However, the marketing ROI you can get can be incredible. For example, validating 1,000 email addresses in Bouncer only costs $8. If you remove just 20 emails that are considered fake or stale, it can have a significant impact on your email engagement and overall deliverability.
Why validate emails in forms? This seems like an extra step and a reason to annoy your developers. However, using validation on forms (whether through HTML or validation tool APIs) actually makes a lot of sense. No spam in registrations Whether it’s regular expressions or APIs, validation prevents spammers from registering on your website. Demos, newsletters, lead magnet downloads – no one can leave a fake spam address on your website. Your sales and marketing teams no longer have to waste time with fake leads. Improved sender reputation When an invalid email is added to your list and you send a message to it, email service providers take note. The email bounces, which is no big deal for a single email.
But over time, with hundreds and thousands of emails bounced to fake addresses, it adds up and puts a dent in your Sender Reputation . Sending only to valid email addresses is a great way to reduce your bounce rate, increase engagement, and get a better ROI on email marketing. Less money spent on email marketing tools All of the most popular email marketing tools charge businesses based on the size of their email list. Fake emails are dead weight that don’t bring any results to your business, but providers like Mailchimp only care about the total number of users on your lists. For every duplicate, outdated, or fake address, you pay money each month. This may not seem like much, but with large email lists, this number adds up and can save you a lot of money each month.