Guide to Content Audit in HubSpot
Posted: Sun Feb 02, 2025 6:54 am
Instructions for a Content Audit in HubSpot
by Sandra Krauß , on 2.7.2019
Fit for the future: A content audit lists and gambling data china evaluates existing content. You get a complete overview of your own content resources. This helps to optimize existing content and develop a smart content marketing strategy for the future - with existing and new content.
basis for a smart content marketing strategy
The precise listing and review of all content serves as the basis for strategic planning in content marketing . Goals are redefined, content is updated, expanded, split or deleted, topic research is adjusted and the format selection is also updated:
well-functioning content formats are identified
the navigation structure of the website is examined
You get an overview of the link structure of relevant content
the performance of the content is evaluated, e.g. by click rates
You view content that can be deleted
You will find content that is poorly optimized, such as too long title or inaccurate meta description
You can prioritize content that needs to be revised
They identify missing content
How to Conduct a Content Audit
Content audit instructions: First, list all your content and record the text contributions on your website, your blog posts, the landing pages and the downloadable content such as checklists or e-books. Then, structure the content according to its importance.
by Sandra Krauß , on 2.7.2019
Fit for the future: A content audit lists and gambling data china evaluates existing content. You get a complete overview of your own content resources. This helps to optimize existing content and develop a smart content marketing strategy for the future - with existing and new content.
basis for a smart content marketing strategy
The precise listing and review of all content serves as the basis for strategic planning in content marketing . Goals are redefined, content is updated, expanded, split or deleted, topic research is adjusted and the format selection is also updated:
well-functioning content formats are identified
the navigation structure of the website is examined
You get an overview of the link structure of relevant content
the performance of the content is evaluated, e.g. by click rates
You view content that can be deleted
You will find content that is poorly optimized, such as too long title or inaccurate meta description
You can prioritize content that needs to be revised
They identify missing content
How to Conduct a Content Audit
Content audit instructions: First, list all your content and record the text contributions on your website, your blog posts, the landing pages and the downloadable content such as checklists or e-books. Then, structure the content according to its importance.