TARGET AUDIENCE – THE FOCUS OF THE SITE

bitheerani319 · Post by **bitheerani319** » Mon Dec 23, 2024 5:56 am

Since the Target Audience is the Focus of the Website, the first understanding we need to have is that we do not build a website to please ourselves.

While you certainly want to look at your website and feel buy singapore email list of your new platform, trust me when I say that you will feel much happier when you see that your customers are responding to your “advertising appeal.” (Read this expression very carefully).

Who do you want to talk to?

The most heard answer in the world is: “With everyone!” Or: “We cannot exclude or discriminate against anyone” (If in your head, you read this sentence with a funny or mocking voice, then you know what I’m talking about).

Focusing on a Target Audience means directing your offer to a group of people who have the profile that best fits the need or solution you are offering.

Exemplifying

Segmentation is the watchword in any corporate action. Imagine hiring a spot to air on a radio station, where you want to sell fine dress shirts to executives: After developing a great call, explaining its benefits, promotions and other related features, you decide to air this campaign on a radio station aimed at the outskirts of your city, at a time slot with programming that is popular among housewives and teenagers in the area, because the financial opportunity offered stands out from the other options.

I ask: What is the chance of success of this campaign? What is the expected ROI*? (*return on investment). By the way, I really like to mention that the person who addresses this subject with great authority is my friend and sales speaker Fernando Fernandes.

Remembering that a website is not just an advertising piece, perhaps the best example for this situation would be to open a company in a location with interests that are contrary to the values offered by this business. Would you open a nightclub in front of a municipal hospital in a city in the interior, for example, a place where silence and access to public roads for emergency care are important?