Secondly, the two have
Posted: Mon Dec 23, 2024 6:22 am
Video account to the left, JD.com to the right, digital human live broadcast + customer service is very annoying. Image source: JD.com's "Purchasing and Sales Dong Ge" live broadcast room. Obviously, short video platforms such as Video Account, Douyin and Kuaishou are much more cautious about digital human live broadcasts. There are several reasons behind this. Take JD.com and Video Account as examples. First of all, the positioning and user groups of short video platforms and traditional e-commerce platforms are different. Taobao and JD.com, as platforms that started as e-commerce, have the core goal of selling goods.
Digital human live broadcasts are directly related iran phone code to product sales, so they have the motivation to promote this model. As a social platform within WeChat, Video Account's core function is information sharing and social interaction. As a social platform that started in the private domain and is now transforming to the public domain, digital human live broadcasts as derivative businesses are not allowed to affect the user experience, which is not conducive to the construction of the social environment and affects the user time.
com, live streaming with digital people can increase sales, improve platform efficiency and reduce costs, which is consistent with their business model. However, the profits of video accounts mainly come from advertising and content payment, and live streaming with digital people may distract users and affect their core profit model. In addition, there is the content ecology and creator relationship. For Taobao and JD.com, they can enrich their content ecology through live streaming with digital people to attract more creators and merchants to settle in; while the content strategies of Douyin, Kuaishou and video accounts focus more on user-generated content and original content, and live streaming with digital people may affect the healthy development of their content ecology.
Digital human live broadcasts are directly related iran phone code to product sales, so they have the motivation to promote this model. As a social platform within WeChat, Video Account's core function is information sharing and social interaction. As a social platform that started in the private domain and is now transforming to the public domain, digital human live broadcasts as derivative businesses are not allowed to affect the user experience, which is not conducive to the construction of the social environment and affects the user time.
com, live streaming with digital people can increase sales, improve platform efficiency and reduce costs, which is consistent with their business model. However, the profits of video accounts mainly come from advertising and content payment, and live streaming with digital people may distract users and affect their core profit model. In addition, there is the content ecology and creator relationship. For Taobao and JD.com, they can enrich their content ecology through live streaming with digital people to attract more creators and merchants to settle in; while the content strategies of Douyin, Kuaishou and video accounts focus more on user-generated content and original content, and live streaming with digital people may affect the healthy development of their content ecology.