7 tips on how to use LinkedIn to build your personal brand
Posted: Mon Dec 23, 2024 6:25 am
LinkedIn is the largest professional platform, with 800 million members in over 200 countries. LinkedIn's mission is to connect professionals around the world to increase their productivity and success.
Their services are aimed at promoting economic opportunities for their members through meetings, exchange of ideas, and learning.
LinkedIn is not just a networking tool for job seekers, but a multi-faceted business platform. It allows you to build relationships, generate leads, conduct market research, improve your company's reputation, brand, and build accountant mailing list an online community. Having a professional personal LinkedIn profile is crucial in these times.
Today I'm sharing 7 tips on how to use the social network LinkedIn to build your personal brand.
1. Edit your LinkedIn profile
First impressions are very important, so equip your LinkedIn account with a suitable professional profile photo that shows your face clearly. With a suitable photo, you have a seven times greater chance of potential clients finding you.
Also, use the cover photo to showcase your current projects or highlight your solutions.
The next thing that is very important is the title, which should not be limited to your function, but it is better to emphasize your key passions, knowledge, skills ... In your summary, convince potential business partners with your unique personality and competitive advantage.
Also add all the jobs you have worked at so far and ask for recommendations from your satisfied clients or employers.
2. Prepare a special welcome video
Video content is also a great addition to your LinkedIn profile. Record a welcome video where you tell a little bit about yourself and what you do. This way, people can get to know you virtually, learn what you do, and make an impression faster.
3. Use featured posts
When you post special content that you want people to see right away, you can turn your posts into "featured" posts. This allows you to have certain posts appear on your profile page. If you post content that contains valuable information, mark it so that anyone who views your profile for the first time can access it.
4. Your description should be in the form of a story
The description is your chance to tell your story – so don’t just list your skills and knowledge, or your previous work experience. Try to write a story about why those skills are important and what you can offer people.
The LinkedIn summary is definitely the most personal part of content marketing for your brand - so make sure you prepare it really well.
You can use a free e-manual to help you write a story .
5. Add visual content too
Good visual content is also important on LinkedIn. You can add video business tips, pictures if you have a good podcast recording, certifications, case studies, PP presentations - anything that further confirms that you are an expert in your field.
6. Write a newsletter
A great and relatively new feature on LinkedIn is the ability to write news stories. Choose a field you work in and start writing weekly or monthly news stories to share with your existing followers and subscribers. Writing good news stories from your field will also help grow your network on LinkedIn.
Their services are aimed at promoting economic opportunities for their members through meetings, exchange of ideas, and learning.
LinkedIn is not just a networking tool for job seekers, but a multi-faceted business platform. It allows you to build relationships, generate leads, conduct market research, improve your company's reputation, brand, and build accountant mailing list an online community. Having a professional personal LinkedIn profile is crucial in these times.
Today I'm sharing 7 tips on how to use the social network LinkedIn to build your personal brand.
1. Edit your LinkedIn profile
First impressions are very important, so equip your LinkedIn account with a suitable professional profile photo that shows your face clearly. With a suitable photo, you have a seven times greater chance of potential clients finding you.
Also, use the cover photo to showcase your current projects or highlight your solutions.
The next thing that is very important is the title, which should not be limited to your function, but it is better to emphasize your key passions, knowledge, skills ... In your summary, convince potential business partners with your unique personality and competitive advantage.
Also add all the jobs you have worked at so far and ask for recommendations from your satisfied clients or employers.
2. Prepare a special welcome video
Video content is also a great addition to your LinkedIn profile. Record a welcome video where you tell a little bit about yourself and what you do. This way, people can get to know you virtually, learn what you do, and make an impression faster.
3. Use featured posts
When you post special content that you want people to see right away, you can turn your posts into "featured" posts. This allows you to have certain posts appear on your profile page. If you post content that contains valuable information, mark it so that anyone who views your profile for the first time can access it.
4. Your description should be in the form of a story
The description is your chance to tell your story – so don’t just list your skills and knowledge, or your previous work experience. Try to write a story about why those skills are important and what you can offer people.
The LinkedIn summary is definitely the most personal part of content marketing for your brand - so make sure you prepare it really well.
You can use a free e-manual to help you write a story .
5. Add visual content too
Good visual content is also important on LinkedIn. You can add video business tips, pictures if you have a good podcast recording, certifications, case studies, PP presentations - anything that further confirms that you are an expert in your field.
6. Write a newsletter
A great and relatively new feature on LinkedIn is the ability to write news stories. Choose a field you work in and start writing weekly or monthly news stories to share with your existing followers and subscribers. Writing good news stories from your field will also help grow your network on LinkedIn.