Social media news and updates 2021

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We've seen a lot of changes and updates on social media in the past year. 2020 was a very special and probably the most progressive year, especially in the digital realm.


Companies that were still struggling with digital channels were forced to change this last year if they wanted to at least partially maintain sales and prevent the company from going bankrupt.


As they say, everything is good for something if you can focus on solutions in such moments. And many companies have succeeded in doing this brilliantly.


As most companies realized the need to increase their online presence and promotion, social media was very crowded last year. As a result, it was a little harder to stand out among all the posts.


On the other hand, social networks themselves have launched many updates, some useful and some not so happy about.


I will tell you what innovations and updates we have acquired in the past year in today's post.


FACEBOOK


New page experience, page without likes


Last year, we witnessed a revamped Facebook look for all personal and business profiles, as well as groups. We barely got used to the new look when Facebook launched a new feature for Facebook business pages - the New Page Experience. What does this bring to us users?






First of all, I would like to warn you that whenever Facebook launches something new, it doesn't always work as it should at first, so I advise you to never use the new features right away, if at all possible. You can lose a lot of your nerves because unfortunately you can't work without some challenges. Until they fix the update as needed, I advise you to work the old way.


When you switch to a new page, all page content, including posts, photos, videos, stories, and groups, will automatically be transferred to the new page. All your followers will also be transferred to your new page. If you are a page administrator (admin), your rights will be transferred to the new page. Also, if you have a verified FB page, the blue check mark will also be transferred.


WARNING : If you post on the new page for a while and then later switch back to the old FB page, your posts will unfortunately not transfer. You will lose them.


Also, the opinions of your satisfied customers will no longer be visible on the new page , and the various suggestions that we were able to collect now will no longer be available.


The new Facebook page will be very similar to a personal Facebook profile.

Scheduling Stories via Facebook Business Suite


Post scheduling has been available through Creator Studio for afghanistan mobile number list some time now . Unfortunately, it wasn't possible to schedule Stories until recently. Now it's possible through Facebook Business Suite.


Video editing

For a while, it was not possible to add a title track to a video directly during upload, but had to be added through Creator Studio.


You can now add it by clicking on Video options or on your personal FB profiles Edit.


The title tag is the key to capturing the attention of your ideal customer. So make it stand out and attract attention with an interesting title.


Use a standout background and large, legible font that will be hard to miss.

The famous IOS 14 update


The Apple update also brought a lot of changes , as now all Apple mobile phone users can turn off tracking, which will reduce the number of custom audiences. In order for Facebook ads to work for you, you need to set up certain things:


Verify the domain in Business Manager under Company Settings.


You can verify it in 3 ways. Ask your website administrator to help you and tell you which method is most suitable. All instructions are also on Facebook. The options are as follows:

DNS Verification

HTML File Upload

Meta tag Verification



Double protection for your advertising account


It's also a good idea to double-protect your advertising account, also in your Company Settings under Security Center. And add an additional administrator in case you can't access your account.


Define events


You go to Events manager , where you also have your Facebook pixel . Then you go to Aggregated Event Measurement and set up to 8 events for each domain. Here you choose the most common events such as Purchase, Add to cart, View content,...


These updates will primarily affect retargeting campaigns, as there will be less tracking and thus a smaller audience. What exactly this will bring remains to be seen.


INSTAGRAM


There are also some new features on Instagram , but not all updates are available in Slovenia yet.


Instagram Story captions


Instagram has added a new sticker to Stories that allows you to automatically create Story captions. Unfortunately, this feature is not yet available in Slovenia.


Source: Later.com


Instagram is testing a hidden like feature


This was already discussed 2 years ago, and on some Instagram accounts it was no longer possible to see the number of likes under a post. At first they wanted to do this on all Instagram accounts, but now there should be a choice to set whether you want the number of likes visible under the post or not.