Countdown timers can work in many places, including abandoned cart emails
Posted: Mon Feb 10, 2025 10:38 am
This is one of the few examples of abandoned carts we’ve seen that leads with urgency. The message here is crystal clear: “Finish your order before they’re gone!” Mango includes not only a product image, but also the size the consumer chose, color, quantity, and price. Their high-contrast, repetitive CTAs work to Mango’s advantage.
You have to love humor, right? Chubbies doesn’t push boundaries, but it inspires laughter that’s consistent with the brand. You don’t just walk into your cart — Chubbies offers to “teleport” you there. Plus, the wording is consistent throughout, which emphasizes branding.
11. Jessops
Jessops
This Jessops email also has a list of product images and descriptions below the cut, but we wanted to highlight the email copy here. The store is dedicated to photography and videography, so the CTA jumps out of the screen with an unusual caption: “Snap your cart.” This reflects the definition of the word “snap” in the world of photography. Good job.
12. AllBeauty.com
AllBeauty.com
Personalization can work on many levels, as we’ve shared in other blog posts. In this example of an abandoned cart email from AllBeauty.com , there’s no specific allusion to the individual receiving the email, yet it still feels personal.
First, the words “for you” imply intimacy. It’s something done just for you . Second, the company makes “Your Cart” the same color as the “Checkout Now” call to action. Awesome emphasis on the “you.”
Here we have it, and a perfectly written headline that’s sure to resonate with readers. Dot & Bo very subtly suggests urgency and scarcity: “It’s still available.” This suggests that it might not be the case if the customer waits too long to check out. There’s also a second, more subtle call to action below the “View Item” button, inviting the recipient to check out all the current sales.
In copywriting, there’s a saying that goes, “Lead with what matters most.” That’s what Huckberry did here with the headline, “Shipping = Free.” It’s a creative way to encourage checkout. Plus, you see an image of the product, description, quantity, and price, and there are several ways to contact the company if customers have trouble with the checkout process.
Levi’s Urgency Button is very strong here and it works. The contrasting CTA stands out and the geometric design overseas chinese in europe data is eye-catching. We really like the thought that went into the design of this email. It’s one of the most creative examples of abandoned cart we’ve seen.
Forever 21 wants you to know that they will save your items, but only for the next 24 hours. After that, the cart will move away.
17. Kate Spade New York
2018 08 31 06 17 05 Window
We’ve got examples of abandoned cart emails that include multiple incentives. As long as you have a great email subject line to get people to open your messages, adding more perks to checkout can only increase conversions. In this example from Kate Spade in New York, we have a coupon code for 15 percent off, as well as free shipping. Plus, there’s urgency: You only have two weeks to use the code.
Doggyloot
2018 08 31 06 17 48 Window
You have to love a picture of a cute dog, right? This email is valuable, but not overly so. I like the line “Hurry up, don’t let these deals slip away.” It reflects the brand and its audience. Then you have the closer: Lots of licks” and the CTA: “Get your items now.” This email has a lot going for it.
19.Shutterfly
2018 08 31 06 18 31 Window
We have a few examples of abandoned cart emails, like this one from Shutterfly. There are no product images, but the CTA is pretty compelling. You get 20 percent off with your promo code, but you only have a short time to use it. A trust signal—a 100 percent guarantee—also goes a long way toward getting people to convert.
20. Ugmonk
2018 08 31 06 19 55 Window
Here's the thing , great design can increase the likelihood that an email will convert your leads. However, email is burdened by a lot of images, and many people only allow plain text.
This email from Ugmonk serves the entire audience. It's clean, text-only, and to the point. Plus, the copy does a great job of engaging prospects.
You have to love humor, right? Chubbies doesn’t push boundaries, but it inspires laughter that’s consistent with the brand. You don’t just walk into your cart — Chubbies offers to “teleport” you there. Plus, the wording is consistent throughout, which emphasizes branding.
11. Jessops
Jessops
This Jessops email also has a list of product images and descriptions below the cut, but we wanted to highlight the email copy here. The store is dedicated to photography and videography, so the CTA jumps out of the screen with an unusual caption: “Snap your cart.” This reflects the definition of the word “snap” in the world of photography. Good job.
12. AllBeauty.com
AllBeauty.com
Personalization can work on many levels, as we’ve shared in other blog posts. In this example of an abandoned cart email from AllBeauty.com , there’s no specific allusion to the individual receiving the email, yet it still feels personal.
First, the words “for you” imply intimacy. It’s something done just for you . Second, the company makes “Your Cart” the same color as the “Checkout Now” call to action. Awesome emphasis on the “you.”
Here we have it, and a perfectly written headline that’s sure to resonate with readers. Dot & Bo very subtly suggests urgency and scarcity: “It’s still available.” This suggests that it might not be the case if the customer waits too long to check out. There’s also a second, more subtle call to action below the “View Item” button, inviting the recipient to check out all the current sales.
In copywriting, there’s a saying that goes, “Lead with what matters most.” That’s what Huckberry did here with the headline, “Shipping = Free.” It’s a creative way to encourage checkout. Plus, you see an image of the product, description, quantity, and price, and there are several ways to contact the company if customers have trouble with the checkout process.
Levi’s Urgency Button is very strong here and it works. The contrasting CTA stands out and the geometric design overseas chinese in europe data is eye-catching. We really like the thought that went into the design of this email. It’s one of the most creative examples of abandoned cart we’ve seen.
Forever 21 wants you to know that they will save your items, but only for the next 24 hours. After that, the cart will move away.
17. Kate Spade New York
2018 08 31 06 17 05 Window
We’ve got examples of abandoned cart emails that include multiple incentives. As long as you have a great email subject line to get people to open your messages, adding more perks to checkout can only increase conversions. In this example from Kate Spade in New York, we have a coupon code for 15 percent off, as well as free shipping. Plus, there’s urgency: You only have two weeks to use the code.
Doggyloot
2018 08 31 06 17 48 Window
You have to love a picture of a cute dog, right? This email is valuable, but not overly so. I like the line “Hurry up, don’t let these deals slip away.” It reflects the brand and its audience. Then you have the closer: Lots of licks” and the CTA: “Get your items now.” This email has a lot going for it.
19.Shutterfly
2018 08 31 06 18 31 Window
We have a few examples of abandoned cart emails, like this one from Shutterfly. There are no product images, but the CTA is pretty compelling. You get 20 percent off with your promo code, but you only have a short time to use it. A trust signal—a 100 percent guarantee—also goes a long way toward getting people to convert.
20. Ugmonk
2018 08 31 06 19 55 Window
Here's the thing , great design can increase the likelihood that an email will convert your leads. However, email is burdened by a lot of images, and many people only allow plain text.
This email from Ugmonk serves the entire audience. It's clean, text-only, and to the point. Plus, the copy does a great job of engaging prospects.