Travel abroad has become democratized and is no longer a luxury for a few

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The small differences that travelers from the 12 main countries in Latin America and the Caribbean may have when making a trip do not detract from the importance of an important point in common: traveling is more than a lifestyle or an indicator of social status, it is a well-deserved reward and a way to rest after having worked so hard every day. The idea is to create new experiences that are memorable and last until a new trip arises.

On average, consumers in Latin America and the Caribbean travel 1.9 times a year. One of the most common trips is to nearby countries (interregional), which do not require much planning and allow them to relax and enjoy.


These are the main reasons for traveling:

28% choose to live new and exotic experiences that they cannot find in the environment where they live
27% want to create great memories with their family or travel companions
25% seek to get out of their comfort zone and live adventures to recharge their energy

Top 5 touchpoints for brainstorming:

49% in online travel agencies
40% on airline websites
38% on hotel websites
28% in physical travel agencies
28% on Instagram or search engines

Credit cards continue to be the payment method most chosen by travelers

For 41% of travelers, credit cards are their primary payment method, because how to get telegram profile link they are easy to use, secure and allow them to control their spending.

Paying before you travel is a way to avoid stress during the trip. At this point, the traveler usually looks for offers and discounts to find the best options. In general, travelers in Latin America and the Caribbean do not spend what they do not have.

Since the COVID-19 pandemic, consumers are more careful and smarter about adjusting their travel budget. They use credit cards for secondary purchases (e.g. accommodation, event tickets) to give themselves peace of mind, earn reward points and make interest-free payments.


Things to consider:

Offer travel benefits for all credit cards, beyond Affluent
Provide installment payment options and educate consumers about redeeming rewards
Include influencers in your social marketing strategy
Promote greater transparency in exchange rates and fees
Remind customers about ATMs available at destinations

To learn more about “Emerging travel trends in Latin America and the Caribbean”CLICK HERE to download the full report.