What will be the focus of Instagram in 2021? TREND 1: DISAPPEARING CONTENT OR STORIES The year 2020 was definitely marked by stories or disappearing content . This is content that disappears after 24 hours. More and more people are following this content, namely through stories you can sh
In the last year, Instagram has upgraded these features, allowing for a huge number of features. More and more companies are advertising through Stories, and for those of you who have online stores, they have added a new Shopping afghanistan phone number sample feature, where you can tag your products in your Story content. Learn more about how to do this in the online Instagram workshop.
TREND 2: STICKERS AND COMMUNICATION THROUGH STORIES (STORY CONTENT) In the last year, not only has the viewing of stories increased, but Instagram has also been regularly upgrading them. In the last quarter, communication through stories has increased, thanks to interactive stickers that you can add to stories.For example, so that followers can ask you questions and get to know you. This has caught on very well and there will definitely be more such options for communicating with followers in 2021.
If you post more frequently to Instagram Stories, you have a better chance of reaching more followers when they browse their daily stories - and the more views you gain, the better your ranking will be.
TREND 3: MICRO INFLUENCERS Instagram is definitely the social network with the most influencers. So far, big influencers, such as famous athletes, actors, bloggers with a lot of followers, have been very successful. But micro influencers are increasingly coming to the fore, these are people who people like to follow and have specific followers who are suitable for a certain industry.These are people who really promote products because they actually use them and people trust them more than celebrities. These are satisfied customers. People are no longer naive and know that big stars do everything for good money. So you can become an influencer too
TREND 4: REELS FUNCTION
The new Reels feature, which Instagram launched in 2021, has taken the world by storm, but unfortunately not in Slovenia, as it is unfortunately not yet available. What is Reels? The idea is taken from TikTok, where this feature almost addicted the youth, and now the older generations are also enthusiastically posting.
With this feature, you can create and edit short video content up to 15 seconds long. Until this feature is available in Slovenia, you can create videos on Tik Tok and then upload them to your Instagram Story or News feed. With this content, you can create video content in a fun way. You can record short tips on how to make something, quickly present your product,...
TREND 5: FOCUS ON IGTV
In 2021, there will be an even greater focus on IGTV videos. These are videos that are longer than one minute. You can upload 15-minute videos directly from your phone, and up to 60 minutes directly from your computer via Creator Studio.
IGTV was created as a competitor to YouTube , where you can upload longer videos. To make IGTV even more attractive to creators, Instagram announced that they will allow ads on the platform. Since IGTV content creators will receive the same percentage of ad revenue as creators on YouTube, Instagram could find itself in a position to compete with the largest video content platform. Instagram also announced that it will further refine IGTV and enable more features.