For example, one issue that is
Posted: Mon Dec 23, 2024 8:08 am
In this study and also in my audits, there are often many issues related to redirects and broken links, and this has a significant impact on my clients' visibility.
often misunderstood is the problem of "redirect links."
Making a redirect can be useful to send an old URL to a new one, but on the one hand, making a redirect causes a loss of PageRank and on the other hand, if the webmaster does not update the old links, any crawler can see the redirects to the site.
For Google, this is a major problem, it will constantly repeat and rotate between the code on the 200 page and the previous page now at 301.
It's like the problem of redirecting HTTP to HTTPS.
We need to update all HTTP links.
I regularly see parasitic pages in the index precisely because of these redirects.
We can see from the study that many sites have redirects (74.87% of permanent redirects).
This is certainly not a good thing, since the redirect should be behind the web, not in front of it.
And that's not even mentioning the temporary chains or redirects that confuse the robots even more and email germany fail to properly transmit PageRank.
Also, something that has a significant impact on my clients and that also emerges in this study is that with broken links, both external and internal, PageRank is lost.
A page necessarily starts with a PageRank of 1 before the bot's first pass.
If there are broken internal and external links, PageRank is not sent and not received and the site can run out of steam over time.
And that's not even mentioning backlinks pointing to 404s, for example, which is very common.
When I see that 42.52% of websites are affected, I really wonder why people don't monitor for errors!
Access the internal linking report
with the Site Authoring tool
Try it for free →
ADS illustration
What do you think is the most common mistake in internal SEO linking on a website?
often misunderstood is the problem of "redirect links."
Making a redirect can be useful to send an old URL to a new one, but on the one hand, making a redirect causes a loss of PageRank and on the other hand, if the webmaster does not update the old links, any crawler can see the redirects to the site.
For Google, this is a major problem, it will constantly repeat and rotate between the code on the 200 page and the previous page now at 301.
It's like the problem of redirecting HTTP to HTTPS.
We need to update all HTTP links.
I regularly see parasitic pages in the index precisely because of these redirects.
We can see from the study that many sites have redirects (74.87% of permanent redirects).
This is certainly not a good thing, since the redirect should be behind the web, not in front of it.
And that's not even mentioning the temporary chains or redirects that confuse the robots even more and email germany fail to properly transmit PageRank.
Also, something that has a significant impact on my clients and that also emerges in this study is that with broken links, both external and internal, PageRank is lost.
A page necessarily starts with a PageRank of 1 before the bot's first pass.
If there are broken internal and external links, PageRank is not sent and not received and the site can run out of steam over time.
And that's not even mentioning backlinks pointing to 404s, for example, which is very common.
When I see that 42.52% of websites are affected, I really wonder why people don't monitor for errors!
Access the internal linking report
with the Site Authoring tool
Try it for free →
ADS illustration
What do you think is the most common mistake in internal SEO linking on a website?