SEO on microsites makes all the difference! See how to implement it
Posted: Mon Dec 23, 2024 8:11 am
A microsite has only one or a few pages. It is usually hosted on a different domain and is dedicated to a specific topic.
Performing good SEO work on microsites is essential to improve your company's visibility and conversion . After all, a microsite aims to fulfill a specific objective , such as presenting a product or brand differential.
Although these are simpler sites with less content , it is possible to work on some SEO techniques. However, a project of this type requires a lot of knowledge , since Google can interpret the optimization as an attempt to cheat the algorithm.
Want to better understand how an SEO project works on microsites? Keep reading!
Beware of Black Hat
It is not uncommon for some companies and professionals to canada phone number list use microsites to try to manipulate search engine algorithms . As a result, microsites serve the sole function of generating backlinks to the main website, without worrying about the quality or content of the page.
Many years ago, this strategy could have been effective. However, Google has been improving and carrying out this type of practice will end up coming back to you.
To give you an idea, Google can identify the owner of the domain and understand that it is the same person who is creating multiple microsites. As a result, these backlinks do not count and, often, the domain is penalized.
Another important point here is that Google identifies when there is a gain of backlinks in a short space of time and in large volume.
In other words, be careful when creating microsites just to try to cut corners on SEO. You will probably get caught!
Focus on high-quality content
One of the biggest challenges of SEO on microsites is content production . Google likes fresh content, which is why blogs are so important for organic search.
When your website has one or two pages, offering new content is a difficult or almost impossible task. Therefore, the tip here is to focus on pillar pages that are extremely focused on one topic. This way, you can create a reference for your personas, improving the relevance of your microsites.
Create links based on information architecture
Although it is not recommended to use microsites just to gain backlinks, it is important to think about an information architecture between them and the main website.
The first step is to map the purpose of each page and understand how users navigate through them and search for information.
From there, you can build a more logical and objective order of links between pages, improving the user experience and making the algorithms' work easier.
Focus on long-tail keywords
Finally, the big secret of SEO on microsites is to focus on the user experience and offer highly relevant content that answers questions or solves problems.
Long-tail keywords will help you with this, while adopting a smarter strategy: not competing for generic terms, where competition with large blogs and websites is greater.
Performing good SEO work on microsites is essential to improve your company's visibility and conversion . After all, a microsite aims to fulfill a specific objective , such as presenting a product or brand differential.
Although these are simpler sites with less content , it is possible to work on some SEO techniques. However, a project of this type requires a lot of knowledge , since Google can interpret the optimization as an attempt to cheat the algorithm.
Want to better understand how an SEO project works on microsites? Keep reading!
Beware of Black Hat
It is not uncommon for some companies and professionals to canada phone number list use microsites to try to manipulate search engine algorithms . As a result, microsites serve the sole function of generating backlinks to the main website, without worrying about the quality or content of the page.
Many years ago, this strategy could have been effective. However, Google has been improving and carrying out this type of practice will end up coming back to you.
To give you an idea, Google can identify the owner of the domain and understand that it is the same person who is creating multiple microsites. As a result, these backlinks do not count and, often, the domain is penalized.
Another important point here is that Google identifies when there is a gain of backlinks in a short space of time and in large volume.
In other words, be careful when creating microsites just to try to cut corners on SEO. You will probably get caught!
Focus on high-quality content
One of the biggest challenges of SEO on microsites is content production . Google likes fresh content, which is why blogs are so important for organic search.
When your website has one or two pages, offering new content is a difficult or almost impossible task. Therefore, the tip here is to focus on pillar pages that are extremely focused on one topic. This way, you can create a reference for your personas, improving the relevance of your microsites.
Create links based on information architecture
Although it is not recommended to use microsites just to gain backlinks, it is important to think about an information architecture between them and the main website.
The first step is to map the purpose of each page and understand how users navigate through them and search for information.
From there, you can build a more logical and objective order of links between pages, improving the user experience and making the algorithms' work easier.
Focus on long-tail keywords
Finally, the big secret of SEO on microsites is to focus on the user experience and offer highly relevant content that answers questions or solves problems.
Long-tail keywords will help you with this, while adopting a smarter strategy: not competing for generic terms, where competition with large blogs and websites is greater.