I think there are three levels

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He went on to tell us that “the context in which you engage online, and how people talk about you online, can actually impact your standing.”

Notice the key phrase there: not how high you rank for something, but “what you rank for.”

In other words, there may be queries that you don't currently rank for, but through online mentions, Google realizes that people see you as relevant to those queries.

Takeaway food
Do what you can to help “fan the flames” of positive singapore phone number digit mentions of your brand on social media (as well as in other places, such as public forums).

The best way to do this is by:

Working to build a growing audience of true brand fans on social media.
Encourage them with positive reinforcement when they talk about your brand online.
This is one of the many benefits of social listening and monitoring.

Create partnerships
Create partnerships

Building partnerships
In our own social media strategy, while we still use strategy one (consistently sharing our content on social media), I have been shifting more or our time toward using social media to build strategic relationships that lead to potential partnerships.