You can launch ads to those who
Posted: Mon Dec 23, 2024 8:21 am
The “web” option will allow you to target people who have recently visited your website.
To obtain this information, you can use the conversion pixel or the official Twitter Partner Program.
At this point, the operation is quite similar to that of Facebook.
3.- Mobile Apps
If you have an app, you can use mobile apps to design a campaign aimed at people who already know about it (have subscribed, installed it, etc.).
How do Twitter Custom Audiences work?
To launch one of these campaigns you will need to access Twitter Ads.
Within the Audience Manager (under Tools) you can Create a new audience list.
You'll need to name your Custom Audience and select the file type.
Remember that you can upload email addresses, Twitter usernames, and even mobile advertising IDs.
Once you have set up your contact list, you can choose to include or exclude them from your campaign segmentation.
As always, it will depend on the objectives of your strategy.
Remarketing with YouTube
Since YouTube is part of Google, ads on this social network are part of the Google Ads group.
Have you noticed that I say “remarketing” here instead of “retargeting”?
When Google is involved, we are clearly talking about remarketing.
Before we dive into YouTube ads, let's take a look at some statistics about this platform :
It is available in 90 countries.
70% of its traffic comes from mobile devices.
The average YouTube session lasts about 40 minutes.
61% of American companies produce content on YouTube.
The teenage audience accounts for more than 85%. Among those aged 13-17, more boys than girls consume YouTube content.
The average user spends more than an hour a day watching YouTube on their mobile.
Video remarketing will extend not only to the millions of YouTube users, but also to other video partner websites.
have previously interacted with your YouTube channel or with a particular video.
How does it work?
To create your remarketing lists, it is essential that you link your YouTube channel to your Google Ads account.
The interesting thing here is to create remarketing lists based on the YouTube-related action email list australia s that users have performed.
That is, you will need to create lists based on what action they have taken regarding YouTube.
The set of actions contemplated by the platform is very broad.
Here are some options:
Play a video from a specific channel.
View certain videos/ads.
Subscribe to a channel.
Interact with a video (Like/Comment/Share).
Like a video on a channel.
Add a video from a channel to a playlist.
These lists will be useful when setting up segmentation for new or existing campaigns.
To obtain this information, you can use the conversion pixel or the official Twitter Partner Program.
At this point, the operation is quite similar to that of Facebook.
3.- Mobile Apps
If you have an app, you can use mobile apps to design a campaign aimed at people who already know about it (have subscribed, installed it, etc.).
How do Twitter Custom Audiences work?
To launch one of these campaigns you will need to access Twitter Ads.
Within the Audience Manager (under Tools) you can Create a new audience list.
You'll need to name your Custom Audience and select the file type.
Remember that you can upload email addresses, Twitter usernames, and even mobile advertising IDs.
Once you have set up your contact list, you can choose to include or exclude them from your campaign segmentation.
As always, it will depend on the objectives of your strategy.
Remarketing with YouTube
Since YouTube is part of Google, ads on this social network are part of the Google Ads group.
Have you noticed that I say “remarketing” here instead of “retargeting”?
When Google is involved, we are clearly talking about remarketing.
Before we dive into YouTube ads, let's take a look at some statistics about this platform :
It is available in 90 countries.
70% of its traffic comes from mobile devices.
The average YouTube session lasts about 40 minutes.
61% of American companies produce content on YouTube.
The teenage audience accounts for more than 85%. Among those aged 13-17, more boys than girls consume YouTube content.
The average user spends more than an hour a day watching YouTube on their mobile.
Video remarketing will extend not only to the millions of YouTube users, but also to other video partner websites.
have previously interacted with your YouTube channel or with a particular video.
How does it work?
To create your remarketing lists, it is essential that you link your YouTube channel to your Google Ads account.
The interesting thing here is to create remarketing lists based on the YouTube-related action email list australia s that users have performed.
That is, you will need to create lists based on what action they have taken regarding YouTube.
The set of actions contemplated by the platform is very broad.
Here are some options:
Play a video from a specific channel.
View certain videos/ads.
Subscribe to a channel.
Interact with a video (Like/Comment/Share).
Like a video on a channel.
Add a video from a channel to a playlist.
These lists will be useful when setting up segmentation for new or existing campaigns.