10 Tips for making a social media report
Posted: Mon Dec 23, 2024 8:37 am
Social listening allows us to know what people are saying on social networks or digital media about our brand, product or service, at all times. The indicators that we can obtain by using a social listening intelligence platform are many and each of these data gives us the possibility of answering various questions that arise when having a presence on digital channels:
How is my brand reputation?
How much engagement does my content generate?
Who are my brand's spokespersons or detractors?
Which influencers are talking about my product?
On which channel do I have more positive or negative sentiment?
These are just some of the many questions that mexico whatsapp number listening on social media can answer, and while through listening platforms like Quantico we can obtain personalized and automated dashboards where the indicators that answer these questions can be observed, there are also situations in which it is necessary to collect data, graphics, insights and other elements to create presentations that could be presented to a Manager, the Director of the business, or other positions that do not see the day-to-day in personalized reports, but that need the key information summarized and easy to understand. In other words, the product of manual work.
Whether you are just starting out in digital reporting or want to brush up on your skills in this field, at Quantico we have created a list of 10 tips that will help you put together a social media report correctly and stand out in your presentations.
1. What is the objective?
What is the profile of the public that will read the report?
What do these people need to know / what questions do you need to answer for them?
Profile Possible features Objective (what you need to know)
Marketing Analyst Millennial, understands social media, speaks the language of digital marketing, and is up to date on the day-to-day running of the account. Reporting on campaign performance and influencer engagement.
Communications Director Generation X, understands a little about social media, needs to be well informed and from an early age, Report on brand reputation, latest media mentions and influencers.
CEO Baby boomer, not very familiar with the digital world, unfamiliar with technicalities, has little time. Report on potential crises, attitudes and consumer assessments of the brand.
2. Short and agile or long and detailed
Brief report Detailed report
It is urgent Yeah Not necessarily
Time available Little (For example 15 minutes – 1 hour) Several days
Who is it addressed to? CEO and possible dissemination at corporate level Internal dissemination in the area we serve (MKT, Communication)
Type of report Of crisis, conjunctural Periodic and previously agreed upon (monthly, biweekly, campaign, etc.)
3. The index is the trunk of the tree
Some people leave it at the end, but starting with the index will help you define the topics to be covered and the length of the document. With this clarity, you will know what information you need to consider and you will finish more quickly.
Preferably, have an outline or index for each type of report you prepare throughout the year (e.g. monthly, campaign, crisis). Ideally, your client is aware of the structure of each type of report. If they already know what they are going to receive, their expectations will be met with each delivery.
4. Present the data with simple graphs
Use familiar, simple, and sufficiently self-explanatory graphs. Many people have difficulty reading and interpreting statistical graphs, so don't create more doubts. Your duty is to deliver the message clearly , and if they don't understand you, your communication will have failed.
How is my brand reputation?
How much engagement does my content generate?
Who are my brand's spokespersons or detractors?
Which influencers are talking about my product?
On which channel do I have more positive or negative sentiment?
These are just some of the many questions that mexico whatsapp number listening on social media can answer, and while through listening platforms like Quantico we can obtain personalized and automated dashboards where the indicators that answer these questions can be observed, there are also situations in which it is necessary to collect data, graphics, insights and other elements to create presentations that could be presented to a Manager, the Director of the business, or other positions that do not see the day-to-day in personalized reports, but that need the key information summarized and easy to understand. In other words, the product of manual work.
Whether you are just starting out in digital reporting or want to brush up on your skills in this field, at Quantico we have created a list of 10 tips that will help you put together a social media report correctly and stand out in your presentations.
1. What is the objective?
What is the profile of the public that will read the report?
What do these people need to know / what questions do you need to answer for them?
Profile Possible features Objective (what you need to know)
Marketing Analyst Millennial, understands social media, speaks the language of digital marketing, and is up to date on the day-to-day running of the account. Reporting on campaign performance and influencer engagement.
Communications Director Generation X, understands a little about social media, needs to be well informed and from an early age, Report on brand reputation, latest media mentions and influencers.
CEO Baby boomer, not very familiar with the digital world, unfamiliar with technicalities, has little time. Report on potential crises, attitudes and consumer assessments of the brand.
2. Short and agile or long and detailed
Brief report Detailed report
It is urgent Yeah Not necessarily
Time available Little (For example 15 minutes – 1 hour) Several days
Who is it addressed to? CEO and possible dissemination at corporate level Internal dissemination in the area we serve (MKT, Communication)
Type of report Of crisis, conjunctural Periodic and previously agreed upon (monthly, biweekly, campaign, etc.)
3. The index is the trunk of the tree
Some people leave it at the end, but starting with the index will help you define the topics to be covered and the length of the document. With this clarity, you will know what information you need to consider and you will finish more quickly.
Preferably, have an outline or index for each type of report you prepare throughout the year (e.g. monthly, campaign, crisis). Ideally, your client is aware of the structure of each type of report. If they already know what they are going to receive, their expectations will be met with each delivery.
4. Present the data with simple graphs
Use familiar, simple, and sufficiently self-explanatory graphs. Many people have difficulty reading and interpreting statistical graphs, so don't create more doubts. Your duty is to deliver the message clearly , and if they don't understand you, your communication will have failed.