The advantages and future of visual communication

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They say a picture speaks a thousand words. Now imagine what 3D graphics, infographics and modern diagrams can say? Pay attention because visual technologies are growing and 2018 still has sectors to grow!


Yes, images speak volumes and it is a well-established fact that we do business with our eyes. The aesthetics of applications, software and hardware have already been proven to be an essential factor in creating specific cognitions in users, as well as an inexhaustible source of creativity for developers. From the McDonald's M to the Apple logo, from the clean and refined design of an iPhone to the intelligent infinite scroll bar in apps like Instagram, everything is aesthetics, visuals applied to generate more value for products.




Aesthetics are becoming increasingly important not only when attracting customers, but also within and within the organization of companies, in meetings and data presentations. Especially when it comes to presenting a project to a client, a quality visual presentation is a differentiator that must be taken into consideration by people seeking success. After all, with the evolution of administrative technologies, we know that communication is not only essential with customers, but also between team members.



Infographics, catalogs and presentations, all of these techniques have been part of the corporate world's dialect for years. Thanks to the muses of technological innovation, this type of presentation has also evolved, going beyond telegram data the infamous PowerPoint presentations - which used to symbolize aesthetic displeasure - to the present day, when Microsoft has included several features for creating presentations, drawings and 3D graphics in the Windows 10 Office 360 ​​suite.



However, the usefulness of visual communication in 2018 is no longer merely about generating faster attention and transmitting information directly to the sensory universe of the viewer. One of the biggest motivators for the use of visual communication in business is the possibility of expanding the network of collaborators.



With the rise of the online job market, more and more collaborators are coming together online to create complex projects that connect people from different countries and languages. Visual communication and organization tools like Trello are becoming a pleasant companion for entrepreneurs, combining the functionalities of cloud computing with the benefits of visuals. I usually use Trello to deal not only with my online work and collaborations, but also with my personal life, and I can assure you that visual tools can help even the most disorganized people.