Why is Google Analytics important for your website?
Posted: Mon Dec 23, 2024 9:09 am
When creating an online presence, the success of all business activities will depend on the company's ability to understand and properly utilize the data it receives through its website. Using web analytics, we gain insight into the behavior of our potential customers, the functionality of our website, and the success of our marketing campaigns.
What is Google Analytics?
Google Analytics is a free tool that allows tracking data on your website. Structured data from this tool gives us insight into user behavior, where they come from, how they interact with the website, which subpages they visited, how long they stayed on them and whether they made a conversion. This data is the basis for further optimization of the website, setting priorities for marketing activities with the aim of increasing conversions.
What can we find out through Google Analytics?
Google Analytics is divided into several segments within which we can find out important information about users, content and desired actions that users take. These segments include Audience, Acquisition, Behavior and Conversions. Combining analytics from all segments is key to creating a quality strategy for further website optimization.
Users who visit the website (Audience)
Analyzing website users across various dimensions helps you design website content and marketing campaigns. This report lets you find out who visits and browses your website, how long they stay on it, and where they come from. With this data, you can more easily define your target audience.
Google Analytics Red Brick Audience
Users can be tracked through the following dimensions:
Demographics (age and gender)
Interests
Geographic features (location and language)
Behavior (new visitors, visitors who have already been to the website)
Technology (from which browser and operating system users come)
Devices (what device users are coming from)
Website traffic sources (Acquisition)
Tracking the traffic sources on your website provides a wealth of valuable information. You'll be able to see who's coming to your website directly by typing in your website URL, who's coming from other websites, and who's coming from Google or other search engines. This information will also significantly impact your marketing decisions because by analyzing all contact number list with name your traffic sources, you can determine where you're having the most success. You can then work on further strengthening your profitable channels or focus your efforts on improving your underperforming channels.
Google Analytics Red Brick Traffic Sources
Traffic to a website can come from a variety of sources, and here is an overview of the sources measured by Google Analytics:
Direct - users who came to the web by entering the URL in the browser
Organic – traffic from organic search results
Paid – traffic from paid ads such as Google search ads
Display – traffic from paid ads on the Display Network
Referral – traffic from other websites
Social – traffic from social networks
Email – traffic from email campaigns
Other – traffic that does not meet any of the above criteria
User Behavior
Now that you know who visits your website and through which channels, it's time to analyze how users behave on the website. Reports on user behavior provide an overview of data per subpage - how many times they were viewed, the average time spent on them, what is their bounce rate and exit rate. You also have Behavior Flow available, which visualizes the user's movement through the website. The report also offers an insight into the speed of the website, as well as the terms that were searched within the website (if you have a browser). Through the behavior report, you can monitor the so-called Events that you can define yourself, which can be e.g. play video, download file.
Google Analytics Red Brick Behavior
Conversions
Website traffic takes on real meaning when it is linked to conversions. Depending on the type of business you run, a conversion can be a sale or a lead (a potential customer who has left their contact information). There are three conversion reports that can be tracked through Google Analytics.
The Goals report shows an overview of all your previously set goals - how many of them have been met, what is their value, what is the relationship between goals and total visits to the website, and the percentage of users who started with the goal but gave up at some point.
Google AnalyticsGoogle Analytics Red Brick ConversionsRed Brick Conversions
Ecommerce reporting is important for webshops. This allows you to track product orders and revenue. You can also monitor the entire customer journey from landing on your website, through clicks, to the order confirmation page.
Since in most cases a user will not convert on their first visit to a website, it is important to track them on their second visit to the website in order to have a complete view of their conversion journey. Through the Multi-Channel Funnels report, we can see which channels assisted, or participated in, the user's conversion journey.
In this article, you had the opportunity to read about the basic functions of Google Analytics that can help you improve your business. If you invest additional effort in exploring this channel, you will discover even more things that will help you optimize your website. If you need help setting up Google Analytics on your website or want to understand all the information available to you through it, contact us !
What is Google Analytics?
Google Analytics is a free tool that allows tracking data on your website. Structured data from this tool gives us insight into user behavior, where they come from, how they interact with the website, which subpages they visited, how long they stayed on them and whether they made a conversion. This data is the basis for further optimization of the website, setting priorities for marketing activities with the aim of increasing conversions.
What can we find out through Google Analytics?
Google Analytics is divided into several segments within which we can find out important information about users, content and desired actions that users take. These segments include Audience, Acquisition, Behavior and Conversions. Combining analytics from all segments is key to creating a quality strategy for further website optimization.
Users who visit the website (Audience)
Analyzing website users across various dimensions helps you design website content and marketing campaigns. This report lets you find out who visits and browses your website, how long they stay on it, and where they come from. With this data, you can more easily define your target audience.
Google Analytics Red Brick Audience
Users can be tracked through the following dimensions:
Demographics (age and gender)
Interests
Geographic features (location and language)
Behavior (new visitors, visitors who have already been to the website)
Technology (from which browser and operating system users come)
Devices (what device users are coming from)
Website traffic sources (Acquisition)
Tracking the traffic sources on your website provides a wealth of valuable information. You'll be able to see who's coming to your website directly by typing in your website URL, who's coming from other websites, and who's coming from Google or other search engines. This information will also significantly impact your marketing decisions because by analyzing all contact number list with name your traffic sources, you can determine where you're having the most success. You can then work on further strengthening your profitable channels or focus your efforts on improving your underperforming channels.
Google Analytics Red Brick Traffic Sources
Traffic to a website can come from a variety of sources, and here is an overview of the sources measured by Google Analytics:
Direct - users who came to the web by entering the URL in the browser
Organic – traffic from organic search results
Paid – traffic from paid ads such as Google search ads
Display – traffic from paid ads on the Display Network
Referral – traffic from other websites
Social – traffic from social networks
Email – traffic from email campaigns
Other – traffic that does not meet any of the above criteria
User Behavior
Now that you know who visits your website and through which channels, it's time to analyze how users behave on the website. Reports on user behavior provide an overview of data per subpage - how many times they were viewed, the average time spent on them, what is their bounce rate and exit rate. You also have Behavior Flow available, which visualizes the user's movement through the website. The report also offers an insight into the speed of the website, as well as the terms that were searched within the website (if you have a browser). Through the behavior report, you can monitor the so-called Events that you can define yourself, which can be e.g. play video, download file.
Google Analytics Red Brick Behavior
Conversions
Website traffic takes on real meaning when it is linked to conversions. Depending on the type of business you run, a conversion can be a sale or a lead (a potential customer who has left their contact information). There are three conversion reports that can be tracked through Google Analytics.
The Goals report shows an overview of all your previously set goals - how many of them have been met, what is their value, what is the relationship between goals and total visits to the website, and the percentage of users who started with the goal but gave up at some point.
Google AnalyticsGoogle Analytics Red Brick ConversionsRed Brick Conversions
Ecommerce reporting is important for webshops. This allows you to track product orders and revenue. You can also monitor the entire customer journey from landing on your website, through clicks, to the order confirmation page.
Since in most cases a user will not convert on their first visit to a website, it is important to track them on their second visit to the website in order to have a complete view of their conversion journey. Through the Multi-Channel Funnels report, we can see which channels assisted, or participated in, the user's conversion journey.
In this article, you had the opportunity to read about the basic functions of Google Analytics that can help you improve your business. If you invest additional effort in exploring this channel, you will discover even more things that will help you optimize your website. If you need help setting up Google Analytics on your website or want to understand all the information available to you through it, contact us !