How do voice searches influence brand marketing?
Posted: Mon Dec 23, 2024 9:12 am
The advantages of new technologies are many and the boom we are experiencing in the telecommunications sector is good proof of this.
And today we have mobile devices from which we can do things that until a few years ago seemed unthinkable, such as voice searches for SEO purposes .
Although voice searches are still in the development phase in many cases and have not yet reached a high level of reliability, they are becoming increasingly important in the way users interact with the online environment.
This is therefore a factor to be followed in the coming years and one that will need to be analysed in depth (there is still much to be written about this) in terms of its influence on the online positioning of websites and how this can influence the visibility, reputation and loyalty of users towards a brand.
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In this article, I try to shed light on some of the questions that all of us who are dedicated to online marketing ask ourselves when we think about the best way to focus our strategies taking into account the influence of voice searches.
How do voice searches influence the positioning and content of a brand's website?
Currently, it is estimated that voice consumption in terms of Google searches is around 20% of all searches performed, and could reach 50% in 2020.
Therefore, it is essential to consider its influence on traffic, positioning and the content that a website must have in order to be optimized for this new technology, which, as we say, is rapidly expanding.
This is not something from the future, it is another information interface that is already here and is here to stay.
Therefore, it is necessary to know the different characteristics and elements that make up this technology in order to understand how it works and to be able to draw conclusions that allow us to focus our online content strategies .
What is voice search and how does it work?
A voice search is one that allows the user to use voice commands to search for information either email list of australia from the device from which it is performed (through a portable device using a microphone) or on the Internet.
To do this, it combines what is known as Natural Language Processing (NLP, that is, the understanding of interactions between computers and human language) and Speech Synthesis (TTS, Text-to-Speech or, in other words, the artificial production of speech) to recognize and process the user's voice command.
And today we have mobile devices from which we can do things that until a few years ago seemed unthinkable, such as voice searches for SEO purposes .
Although voice searches are still in the development phase in many cases and have not yet reached a high level of reliability, they are becoming increasingly important in the way users interact with the online environment.
This is therefore a factor to be followed in the coming years and one that will need to be analysed in depth (there is still much to be written about this) in terms of its influence on the online positioning of websites and how this can influence the visibility, reputation and loyalty of users towards a brand.
Find out who mentions your brand
With Brand Monitoring you can control what is said about you
Enter your domain
Try it now! →
ADS illustration
In this article, I try to shed light on some of the questions that all of us who are dedicated to online marketing ask ourselves when we think about the best way to focus our strategies taking into account the influence of voice searches.
How do voice searches influence the positioning and content of a brand's website?
Currently, it is estimated that voice consumption in terms of Google searches is around 20% of all searches performed, and could reach 50% in 2020.
Therefore, it is essential to consider its influence on traffic, positioning and the content that a website must have in order to be optimized for this new technology, which, as we say, is rapidly expanding.
This is not something from the future, it is another information interface that is already here and is here to stay.
Therefore, it is necessary to know the different characteristics and elements that make up this technology in order to understand how it works and to be able to draw conclusions that allow us to focus our online content strategies .
What is voice search and how does it work?
A voice search is one that allows the user to use voice commands to search for information either email list of australia from the device from which it is performed (through a portable device using a microphone) or on the Internet.
To do this, it combines what is known as Natural Language Processing (NLP, that is, the understanding of interactions between computers and human language) and Speech Synthesis (TTS, Text-to-Speech or, in other words, the artificial production of speech) to recognize and process the user's voice command.