Get great PPC campaigns for your local business

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For businesses that target multiple locations within a country, for example businesses that offer delivery to multiple cities, it may be worth understanding the value of your niche keywords' differences in those specific locations.

Consumers search for different things in different places, so the average cost per click may differ by location.

The CPC Map tool features an interactive map showing the average local CPC for one of 17 industries – from Online Education and Travel to Legal and Cryptocurrency.

In the tool, you can check the average CPC in a particular area, such as state or region, for your specific niche.

The tool currently provides data for 13 countries, including the United States, United Kingdom, Canada, India, Australia, Brazil, France, Italy, Spain, Germany, Austria, South Africa and Russia.

How to do PPC in SMEs: CPC Map

You can easily compare advertising costs and average search query volume for your industry in a selected state or region side-by-side.

Additionally, you'll see a CPC graph showing how costs change over time in a particular area.


How to do PPC in SMEs: CPC Map Charts
You can use this information to better understand whether it makes sense for your business to target certain areas.

Let's say there is a small demand for your product or service in Madrid and Barcelona, ​​however, the average cost per click is considerably higher there.

Therefore, you may not want to advertise your product in those places.

By analyzing the average CPC costs (PPC costs) and average search volume (PPC demand) for keywords in different regions, you can find the most receptive and affordable places to advertise your business.

CPC Map



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Creating Ads That Work
Tool to use: Ad Builder

The next step is to work on the advertising creatives.

There may be hundreds of other advertisers competing for the keyword you're targeting, so your email list of kuwait businesses ad needs to be relevant and stand out from the crowd.

In addition to the golden rule of "use keywords in your headlines", there are many tricks that can increase your ad conversion.

Perhaps you can use some of the techniques we discovered when analyzing the PPC campaigns of Australia's leading online retailers as an example .

Once you have finished creating your keyword list with the help of PPC keyword tool, you can move on to directly creating your ads without leaving SEMrush.

In the “Projects” section, you will find the new Ad Builder tool.

Manually, you can import the campaigns and keyword groups you've created previously and it will take you to the next step: creating ads for each group.