How to Promote a Business Using Thematic Campaigns! Semrush Case Study

[Irfanabdulla1111]

Holidays and special occasions are great times to add a fun twist to your marketing efforts.

If you want to learn how to promote a business with themed campaigns while entertaining your audience (and getting extra traffic!), take note of the ideas we have prepared.

In this article, I would like to share with you examples of campaigns created especially for the holidays, as well as tell you which ones worked best and why.

I will also tell you the cheapest and quickest ways to entertain your users while getting them to become more familiar with your products.

For example, last year for Halloween we created a ghost that floated around our tool's interface .

How to promote a business - Social Media Poster

How to promote a business - Social Media Poster Halloween

This simple animation achieved a very high engagement rate on social media, so we decided to go further by adding a spider and a pumpkin.

Many people had a great time making jokes about being trapped by a ghost or run over by a pumpkin.

One of our followers claimed that the SEMrush Halloween monsters had him trapped and encouraged the audience to find them.

Can you imagine the power of having these comments in your social conversations?


How to promote a business - Twitter comments
At that time, our tool was entering its open beta phase, so this small thematic campaign was a great way to get many users excited about trying it out.

Furthermore, the ghost did not require a substantial investment, as one might imagine, which made the action one of the most successful thematic campaigns we have had.

Bet on quiz games
In parallel, we launched a Halloween-themed quiz game about SEO specialists' nightmares.

Ultimately, as much as we enjoy watching our users having fun, at the end of the day, what matters is how many of them have converted into paying users.

With this in mind, regardless of the score obtained, users ended up on content that showcased our product.


How to promote a business - SEO street game
In total, around 800 people took part in the quiz game, of which 63% had never used our tools before!

Thanks to this thematic campaign, we managed to triple the amount of traffic coming from social email list of switzerland businesses networks and the conversion rate doubled by two – a great way to promote a business!

Therefore, my advice is that you seriously consider including this format in your marketing actions.

People love contests, online tests and competitions, so they are very likely to share the results with their followers on social media, giving you a nice boost of traffic.

But make sure you lead your users to the right product content at the end of the process!