Your complete guide to creating a Reels strategy for Instagram and Facebook
Posted: Wed Feb 19, 2025 10:34 am
Instagram has evolved, but the channel’s focus on visuals has remained. From selfies to beautiful plates of food to well-crafted travel shots, Instagram is the choice for sharing and enjoying images. In the last few years, Meta launched Instagram and Facebook Reels. If you’re not using them already, Reels should be the next addition to your Instagram marketing strategy.
In this comprehensive guide, we’ll dive into what Reels are and how your brand can take advantage of these bite-size videos. We’ll share tips from Meta for creating a successful Facebook and Instagram Reels strategy, including how to boost your Reels to reach a wider audience.
What are Instagram Reels?
Instagram Reels are short-form videos that offer you options beyond the square sizing of the network’s feed. Reels have a 9:16 aspect ratio and can be 15 to 90 seconds long. Users have the option to add background audio, whether qatar mobile database a voiceover, music or trending sound. In contrast to long-form and typically more polished videos, Instagram Reels are bite-sized, casual and highly discoverable. When posting a Reel, you can choose to add it to Facebook and Threads too.
Joana Rocha, Senior Technical Partner Manager for Reels Ads, Video and Threads at Meta, says Reels are a major driver of Instagram traffic.
“Approximately 50% of time spent on Instagram is on Reels,” she says. “Reels is a rich, growing, creative canvas where brands can turn attention into action.”
In this comprehensive guide, we’ll dive into what Reels are and how your brand can take advantage of these bite-size videos. We’ll share tips from Meta for creating a successful Facebook and Instagram Reels strategy, including how to boost your Reels to reach a wider audience.
What are Instagram Reels?
Instagram Reels are short-form videos that offer you options beyond the square sizing of the network’s feed. Reels have a 9:16 aspect ratio and can be 15 to 90 seconds long. Users have the option to add background audio, whether qatar mobile database a voiceover, music or trending sound. In contrast to long-form and typically more polished videos, Instagram Reels are bite-sized, casual and highly discoverable. When posting a Reel, you can choose to add it to Facebook and Threads too.
Joana Rocha, Senior Technical Partner Manager for Reels Ads, Video and Threads at Meta, says Reels are a major driver of Instagram traffic.
“Approximately 50% of time spent on Instagram is on Reels,” she says. “Reels is a rich, growing, creative canvas where brands can turn attention into action.”