The missions and goals you have in your work
Posted: Mon Dec 23, 2024 10:06 am
What we recommend is to listen to the voices of actual customers.
There may be information that salespeople cannot see, such as why they chose your company, what the trigger or deciding factor was, and how things went after they actually implemented the system.
Real voices, such as issues from the previous department and bottlenecks netherlands whatsapp number leading up to decision-making, can provide hints for marketing activities.
If customer interviews are difficult, survey information from sales staff and customer service who directly interact with customers, as well as customer feedback, can also be useful.
A woman conducting a customer interview to create a persona
3. Create personas based on templates
Now let's actually solidify the persona. Here is an example of a template for persona design.
For B2B, you set not only the person axis but also the company axis. It is recommended to start by setting the target company items and then digging deeper into what type of job and position you will approach within that company, as this makes it easier to build.
Length of service, career path, position within the company, work style
Availability of decision-making authority: Payment authority and restrictions when introducing services and products, etc.
Business Content
Goals and Missions:
Issues and needs: Issues that the organization faces in order to achieve its goals. Also, what is needed to advance one's own work
Lifestyle: Family structure, hobbies, vacation habits, personality
Source of information: Frequently seen media and exchange relationships, etc.
Here is the actual image that was created.
There may be information that salespeople cannot see, such as why they chose your company, what the trigger or deciding factor was, and how things went after they actually implemented the system.
Real voices, such as issues from the previous department and bottlenecks netherlands whatsapp number leading up to decision-making, can provide hints for marketing activities.
If customer interviews are difficult, survey information from sales staff and customer service who directly interact with customers, as well as customer feedback, can also be useful.
A woman conducting a customer interview to create a persona
3. Create personas based on templates
Now let's actually solidify the persona. Here is an example of a template for persona design.
For B2B, you set not only the person axis but also the company axis. It is recommended to start by setting the target company items and then digging deeper into what type of job and position you will approach within that company, as this makes it easier to build.
Length of service, career path, position within the company, work style
Availability of decision-making authority: Payment authority and restrictions when introducing services and products, etc.
Business Content
Goals and Missions:
Issues and needs: Issues that the organization faces in order to achieve its goals. Also, what is needed to advance one's own work
Lifestyle: Family structure, hobbies, vacation habits, personality
Source of information: Frequently seen media and exchange relationships, etc.
Here is the actual image that was created.