It is impossible to ignore the power of technology in today's business reality, regardless of the segment and size of each business. Digital transformation is a term that is often misunderstood by managers of micro and small businesses. The misconception that it is an expensive and unnecessary process can put the company on the opposite path to development in its segment.
Digital transformation means using the best technological resources to enhance productive performance, expand brand reach and ensure more significant results. It is a structural change based on the innovations that emerge every day.
According to Gartner and other prestigious sources, digital transformation is based on key concepts such as the Internet of Things and Big Data. Learn about some tools supported by these definitions that can change your company's day-to-day operations:
Read also: 3 TIPS ON TOOLS TO OPTIMIZE THE COMPANY'S DAY-TO-DAY WORK
Content
Big Data
Business Intelligence
Cloud computing
Internet of Things
Artificial intelligence
Automated Marketing
Big Data
Big Data is a trend that is expected to become even more common in the coming years. The term refers to large and complex volumes of data processed by highly intelligent systems. In this way, it is possible to obtain information generated on the network every second. In practice, this content can be captured, analyzed, shared, stored and transferred strategically. Its use aims to select what is really interesting within the immensity of the digital universe.
Micro and small businesses that want to go fully digital have access to a range of software programs that are affordable given their financial circumstances. Grow is an efficient tool that can gather information spread across the web without requiring large investments to acquire it. Another good option is TIBCO Spotfire .
There is no shortage of resources for monetizing data. Infogram , Chartblocks and Datawraper are just some of the best-known platforms developed in the sector. It is up to the entrepreneur to find out a little more about each one to adopt the best alternatives for their business.
Some options, such as SAP Lumira , offer free trial canadian business email list options to users. This is a great way to see the benefits of the technology in practice. Those who want to handle data directly on the network, without having to download programs, can use options such as IBM Watson Analytics .
Business Intelligence
Directly linked to the concept of Big Data, Business Intelligence (BI), also stores, organizes, analyzes, shares and monitors information so that it can support strategic decision-making within a business.
An entrepreneur who uses digital transformation in accordance with the BI concept has everything to stand out in his/her field. At his/her disposal, he/she will find numerous digital resources developed by computing giants. Google created Data Studio , which transforms information scattered across various devices into systemic reports. There are also highly intuitive applications, such as Tableau . Its goal is to offer data through useful and easily interpretable resources.