In this case, we want to tell you how SEO works for travel agencies, since we have carried out four audits of travel age

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We must be careful, however, to base our SEO strategies on searches, since Google is very variable in this aspect and changes them from time to time, which can destroy an entire strategy at any time.

In fact, there are already many SEO experiments that involve modifying them, the latest known being to make it so that every time you search for " idiot " on Google, Donald Trump appears.


SEO for travel agencies - Search suggestions for "travel agencies" in Spain

SEO for travel agencies - Other search suggestions for "travel agency"
We analyze how SERP results work
In the world of SEO, SERP is the name given to each search result, that is, what you see when you search.

When we analyze a keyword , it is important to know in which scenario we are going to fight.

As we will see in the following image, if we want to work on any of the two main keywords from the computer, we must take into account that we will need local searches for each user location.


SEO for travel agencies - SERPs for "Travel agencies" and "Travel agency"
What I mean by this is that if we want to work on one of these keywords, we will need to have that keyword plus the client's location in our domain.

Another element that we must take into account are the results of Google Maps.

Google, understanding that we are searching for a company (among other results), gives us this information.

This will mean that we will need, regardless of our strategy, to use " Google My Business " effectively if we want the first position of this result, because it is limited to the company that is closest to the user.

Or, we have the option of betting on "online travel agencies" which is one of the few results where email list providers in germany we will not see Google Maps.

Now let's see what happens if we include locations within the search for a travel agency. You'll see how fun it is to do this kind of thing, because you realize how simple it is to do SEO in some cases.

I assure you that not all results show what we see in the following image, but this is what appears when we perform the search for "travel agencies Madrid".