Domain Authority and Page Authority – How Important Are They in SEO?

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Anyone who is dedicated to SEO knows and controls two metrics that are important in the art of positioning keywords: DA and PA, that is, domain authority and page authority, respectively.

These two factors will help you determine whether it makes sense to compete for a given keyword based on the competition and, on the other hand, to rank your page within the digital ecosystem.

Basically and simplifying a lot, if your website has a high DA and PA, it will rank better than other competing pages.

But... is this true?

Yes and no, or sometimes, rather.

However, first let's start at the beginning.

What is Domain Authority?
First of all, it should be noted that DA is not an official Google metric, so our friends at Google are not responsible for its operation or its impact.

And another thing, the DA affects the entire domain of a website and not its pages; that's what the PA is for, which will vary depending on the pages on your site.

Doman Authority is a ranking that predicts how well a web page will rank in Google search engine results pages (SERPs).

This scale runs from 1 to 100.

Moz calculates this ranking based on many factors, which they naturally do not disclose.

However, just like in Google 's ranking method , the weight of backlinks is crucial for ranking a domain.

What is considered a good domain authority?
As I mentioned before, in general terms, it is the links that a page receives that will increase your DA without a doubt.

It is easy to assume the great DA that Wikipedia or Google itself have because, logically, everyone links to them.


Domain Authority - Wikipedia
In this case, Wikipedia has a DA of 92, which is practically unbeatable in terms of domain.

Because this is another recurring question: at what DA does it make sense to compete or not?

And the answer is not at all simple.

Despite this, I'm going to try.

Since it will be difficult for you to compete directly through a domain, my recommendation is email list singapore that you make a content plan and start the war competing for PA, that is, for page authority.

In this way, you will compete for different keywords and will have more chances of winning positions over the competition, precisely because of the variability of the PA on each website.