B2B from attracting customers online to acquiring customers
Posted: Mon Dec 23, 2024 10:22 am
It is important to continue to send information through media operated by your company (owned media), but there are many potential customers who have not yet reached your company's website. Externally operated media such as paid media and earned media are the best ways to guide such potential customers to your owned media.
First, clarify the persona of your potential customers and narrow new zealand phone directory down the media sites and earned media (SNS, blogs, etc.) that they frequently visit. This also includes industry-specific and service comparison media. Ask these sites to post articles about your company and products, and use advertising space and member email newsletters to guide them to your owned media.
press release
It has long been the practice to provide information about new products and events to various places as press releases, but for web media, it is easier to use a platform that specializes in press releases.
By providing information to places where various media check, it is certain that the chances of it being picked up as a topic will increase. Although it requires some ingenuity in writing in a way that will attract attention, it is an effective measure if you want to increase your opportunities for exposure to many media outlets.
Design points for
So far, we have introduced the main ways to attract customers online. But can you imagine what will happen after you have attracted their attention through web ads, SNS, external media, etc.?
First of all, what kind of website can you create to turn "online potential customers" into "true potential customers" who will consider your company's services?
When starting a web marketing initiative, it is important not only to direct customers to your site, but also to design a path to nurture potential customers from there.
First, clarify the persona of your potential customers and narrow new zealand phone directory down the media sites and earned media (SNS, blogs, etc.) that they frequently visit. This also includes industry-specific and service comparison media. Ask these sites to post articles about your company and products, and use advertising space and member email newsletters to guide them to your owned media.
press release
It has long been the practice to provide information about new products and events to various places as press releases, but for web media, it is easier to use a platform that specializes in press releases.
By providing information to places where various media check, it is certain that the chances of it being picked up as a topic will increase. Although it requires some ingenuity in writing in a way that will attract attention, it is an effective measure if you want to increase your opportunities for exposure to many media outlets.
Design points for
So far, we have introduced the main ways to attract customers online. But can you imagine what will happen after you have attracted their attention through web ads, SNS, external media, etc.?
First of all, what kind of website can you create to turn "online potential customers" into "true potential customers" who will consider your company's services?
When starting a web marketing initiative, it is important not only to direct customers to your site, but also to design a path to nurture potential customers from there.