Create a database of the most

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A bad online reputation can ruin even the most profitable of businesses, so in this post we propose a series of resources that may be useful to you. online reputation Google Alerts . Essential for small businesses that need to monitor their brand in the search engine and all the keywords that refer to the products or services they offer. For established brands that receive a lot of mentions, the best option is to segment the types of results , since the amount of emails we would receive would be huge. Social Media Tools. What are people saying about us on social media? We have many tools that can tell us what is being said, as well as dashboards that allow us to respond to these mentions more quickly and effectively, such as Hootsuite and Radian6 (the latter of which is paid).


If we don't have too many mentions, another latvia mobile database tool like SocialMention may be sufficient. Hashtag Monitoring . Monitoring hashtags about our brand name and products on Twitter, Facebook or Google + from within the social network itself. For Twitter, TweetArchivist can be a very interesting tool. Check out specialized sites in your sector. For example, if you own a hotel or restaurant, you will inevitably need to know what people are saying about you on TripAdvisor . important portals and forums in your sector. What do we achieve with all this? First of all, we need to actively listen online and recognize our company's image and the areas to improve .