An offline marketing strategy does not have many segmentation possibilities. Apart from a few decisions such as choosing the TV or radio station and the time of your advertisement, there is not much else you can do. Digital marketing allows you to target people of a certain age, with a specific level of education, with specific lifestyle habits and much more. The ability to segment the target audience is such that you can carry out differentiated campaigns for each profile. 3. It is measurable It gives you full control over your campaigns in real time.
If it doesn't work, you can stop any campaign lithuania mobile database without having to spend your entire budget. Think about your last traditional media campaign. How many people did you reach? How many people read your ad? Who contacted you through that medium? All of these questions are difficult to answer with traditional marketing campaigns. , you have a number of analytical tools at your disposal that allow you to measure the success of your actions in great detail . For example, you will know who has visited your website, where they came from, what sections they visited and how long they stayed on your site.
With online marketing
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