Avoid the risk of confusing your leads with articles that are not targeted at them. This way, your company exponentially increases its chances of conversion.
Discover how to create the right content for the right moment:
click and download our Content Offer Guide for Effective Lead Generation.
Invest in SEO (conversion-focused content)
Search engine optimization is the process of adapting the content of a web page to rank higher in search engines.
This way, you can increase the visibility of your company's website. Effective SEO helps a website get more traffic from organic (non-paid) search engine results.
Keywords used
Backlinks
Content quality
Images used on web pages
Unlike social media marketing , creating content for SEO latvia mobile database doesn’t give instant results. Especially if you have a new website.
After all, it can take much longer for content or blog posts to rank higher in search engines.
But that doesn’t stop this from being the number 1 inbound marketing strategy.
Read also: Content planning and its role in successful inbound marketing
So remember that investing time and resources in SEO takes 4 to 6 months until results are visible.
However, these results are much more sustainable than paid advertising, outbound marketing, or email marketing.
However, to ensure your SEO content strategy works, you need to keep your blog and website constantly updated. People are always looking for new content.
So if your article is about trends from two years ago, no one would want to click on it. And if no one clicks on it, your site won’t rank higher in search results.
No traffic means no lead generation.