What is Boxing Day? Learn how to sell more at the end of the year
Posted: Tue Dec 24, 2024 4:49 am
Boxing Day is a holiday celebrated on December 26th, right after Christmas. It is a day of sales and promotions that consumers take advantage of to do their post-Christmas shopping. For retailers, it is a great opportunity to clear out stocks with big discounts and special offers.
Have you heard of Boxing Day?
The day is considered a holiday in countries such as England, Canada and Australia, and has become an occasion that brings together great promotions in commerce.
Boxing Day therefore takes place after Christmas and is a great opportunity to hold sales, clear stock for the start of the next year and attract consumers who want to spend their gift vouchers or exchange gifts.
Therefore, your online store can benefit – a lot – from this commercial date!
Let's understand everything about Boxing Day, the origin of the holiday and how to use the occasion to sell more at the end of the year!
What is Boxing Day?
When is Boxing Day 2024?
And what does Boxing Day mean for e-commerce?
Does Boxing Day celebration already take place in Brazil?
6 promotions to do during Boxing Day 2024
Bonus: How to prepare your online store for Boxing Day
The e-commerce platform that doesn't fall on holidays
What is Boxing Day?
Boxing Day is a commemorative date celebrated on December 26th and considered a holiday in some English-speaking countries, such as England, Canada and Australia.
Boxing Day is traditionally a very popular day for the English football championship. In fact, on the day of the event, there are simultaneous rounds of matches from the Premier League, one of the most important leagues in the world.
Historical records do not have a common sense of the origin of the celebration, but there are some interesting points about the date:
In football, on December 26, 1860, the first competitive match between two great English teams took place;
For religious people, December 26th is Saint Stephen's Day;
Furthermore, in the Anglican churches in the region, the 26th marks the official opening of the churches' donation boxes to collect money, with the aim of helping local communities;
In popular history, Boxing Day was the day when employers delivered boxes of food and part of the Christmas dinner to their subordinates.
But what about for retail? In this sense, the date is very important, being china phone number data even more popular than Black Friday in some countries! On Boxing Day, stores usually sell off their available stock with great promotions, both in e-commerce and in physical stores.
When is Boxing Day 2024?
As we said, the date is celebrated on December 26th, the day after Christmas.
The date is not exactly movable, but as it is considered a holiday, it is usually celebrated on the same day, as long as it is not a Saturday or Sunday.
In other words: unlike Black Friday, which takes place on the last Friday of November but extends over the weekend, Boxing Day follows the prerogative of being the next working day after Christmas.
Large Brazilian stores, such as Centauro , have already held Boxing Day promotions throughout the week, but this is still an unpopular date in Brazil.
Read also: How to run promotions in e-commerce?
And what does Boxing Day mean for e-commerce?
After the most important dates for year-end commerce , such as Black Friday and Christmas, sales experience an almost natural decline.
The post-Christmas and pre-New Year's Eve period is usually almost a limbo between dates. Many companies provide employees with a break during this period, so they can rest and enjoy time with their families.
In e-commerce , these days are less busy and purchases are completed. In other words, this is where the advantage of Boxing Day comes in.
As trade is slower between Christmas and New Year, running promotions related to the date is an interesting strategy for the commercial calendar of online stores.
The target audience for Boxing Day is mostly those who left buying Christmas presents or Secret Santa presents until later, for example. And also those who chose to wait for more interesting promotions after the festive season.
Therefore, using the 26th as a reason to sell off stock is a great chance to increase cash flow at a time of low prices.
Have you heard of Boxing Day?
The day is considered a holiday in countries such as England, Canada and Australia, and has become an occasion that brings together great promotions in commerce.
Boxing Day therefore takes place after Christmas and is a great opportunity to hold sales, clear stock for the start of the next year and attract consumers who want to spend their gift vouchers or exchange gifts.
Therefore, your online store can benefit – a lot – from this commercial date!
Let's understand everything about Boxing Day, the origin of the holiday and how to use the occasion to sell more at the end of the year!
What is Boxing Day?
When is Boxing Day 2024?
And what does Boxing Day mean for e-commerce?
Does Boxing Day celebration already take place in Brazil?
6 promotions to do during Boxing Day 2024
Bonus: How to prepare your online store for Boxing Day
The e-commerce platform that doesn't fall on holidays
What is Boxing Day?
Boxing Day is a commemorative date celebrated on December 26th and considered a holiday in some English-speaking countries, such as England, Canada and Australia.
Boxing Day is traditionally a very popular day for the English football championship. In fact, on the day of the event, there are simultaneous rounds of matches from the Premier League, one of the most important leagues in the world.
Historical records do not have a common sense of the origin of the celebration, but there are some interesting points about the date:
In football, on December 26, 1860, the first competitive match between two great English teams took place;
For religious people, December 26th is Saint Stephen's Day;
Furthermore, in the Anglican churches in the region, the 26th marks the official opening of the churches' donation boxes to collect money, with the aim of helping local communities;
In popular history, Boxing Day was the day when employers delivered boxes of food and part of the Christmas dinner to their subordinates.
But what about for retail? In this sense, the date is very important, being china phone number data even more popular than Black Friday in some countries! On Boxing Day, stores usually sell off their available stock with great promotions, both in e-commerce and in physical stores.
When is Boxing Day 2024?
As we said, the date is celebrated on December 26th, the day after Christmas.
The date is not exactly movable, but as it is considered a holiday, it is usually celebrated on the same day, as long as it is not a Saturday or Sunday.
In other words: unlike Black Friday, which takes place on the last Friday of November but extends over the weekend, Boxing Day follows the prerogative of being the next working day after Christmas.
Large Brazilian stores, such as Centauro , have already held Boxing Day promotions throughout the week, but this is still an unpopular date in Brazil.
Read also: How to run promotions in e-commerce?
And what does Boxing Day mean for e-commerce?
After the most important dates for year-end commerce , such as Black Friday and Christmas, sales experience an almost natural decline.
The post-Christmas and pre-New Year's Eve period is usually almost a limbo between dates. Many companies provide employees with a break during this period, so they can rest and enjoy time with their families.
In e-commerce , these days are less busy and purchases are completed. In other words, this is where the advantage of Boxing Day comes in.
As trade is slower between Christmas and New Year, running promotions related to the date is an interesting strategy for the commercial calendar of online stores.
The target audience for Boxing Day is mostly those who left buying Christmas presents or Secret Santa presents until later, for example. And also those who chose to wait for more interesting promotions after the festive season.
Therefore, using the 26th as a reason to sell off stock is a great chance to increase cash flow at a time of low prices.