How to set up an online store from scratch and make it profitable? See 5 tips
Posted: Tue Dec 24, 2024 5:00 am
Unlike what it once was, today, setting up an online store from scratch has become much simpler thanks to technology.
With the right platform, getting your e-commerce online, customizing it your way, and advertising products is the easiest part. On the other hand, planning your business and devising the right strategies to stand out from the competition and sell more is more difficult.
But don't worry! We're here to help you with that. In this article, you'll learn how to set up an online store , tips for planning your business, and how to customize your e-commerce to ensure good sales results. Check it out
How much does it cost to set up an online store? Is it worth it?
How to set up an online store from scratch? 5 planning tips
Don't know how to set up websites? Check out 5 essential features for your online store
How to set up and customize a free online store
Set up your online store for free with Yampi
How much does it cost to set up an online store? Is it worth it?
operation you want. This includes what products will be marketed, how denmark phone number data much will be spent on advertising, how the logistics operation will be carried out, etc.
In addition, it is necessary to take into account the costs of legal formalization , taxes and other expenses that may be necessary, such as equipment rental, employee salaries and costs of raw materials.
Those who want to set up an online store for dropshipping , for example, have even lower costs , since they don't need to worry about expenses with inventory, warehouse or packaging. All of this is taken care of by partner suppliers.
The good news is that you don't need to spend a single cent to set up your online store: with the right platform, this investment is zero. At Yampi , for example, the Basic plan is free forever, which means that the store owner only pays if they make sales.
There are also Starter plans, for those who are just starting to boost sales, and Pro, ideal for entrepreneurs who are looking to scale their business.
Button to learn about Yampi's plans
How to set up an online store from scratch? 5 planning tips
The ease of creating an online store should not mean that you skip the steps: to ensure that your e-commerce is successful and has good sales, it is important to have a well-detailed and organized plan .
This is because calmly planning your business also saves money, saves time and allows you to achieve good results in the long term.
After all, someone who is well-versed in the market , the competition and the strengths and weaknesses of their own online store can anticipate problems and correct routes more quickly and assertively.
See 5 planning tips for setting up your online store:
1. Set goals
Where do you want to go with your online store ? It may seem like answering this question during the planning stage is putting the cart before the horse, but without defining goals it is impossible to build a business.
Goals should guide all e-commerce sales actions and campaigns . Therefore, a fundamental tip for setting up a successful online store is to do a lot of research , analyze the market and pay attention to important metrics that indicate business growth.
2. Carefully analyze your online store options
When setting up an online store from scratch, you must first define exactly what type of business is best for you: traditional e-commerce or dropshipping ?
Analyze the options carefully, highlight the positive and negative points of each one and check which is the best alternative for your profile or for the goals you want to achieve.
For example: do you want to worry only about creating the online store and leave the rest to partner suppliers? Drop shipping may be a good option. However, if you want to sell your own products and manage all the steps of the order, traditional e-commerce is the answer.
3. To choose or not to choose a market niche?
One of the initial concerns of those starting out in e-commerce is whether to set up a niche online store , that is, aimed at a specific audience, or a more comprehensive one, which does not operate in a single segment.
You can create an online store selling electronics in general so as not to limit your field of activity too much, for example. But if you want to work with an even more restricted segment of the market, you can create an e-commerce site in the gaming niche and sell only items from this universe.
This applies not only to the products in your store, but also to all communication with your customer base and audience .
If you're unsure whether to segment or not , here's a tip to help you with this mission: having a niche online store can bring more authority to your brand and make it easier to create more assertive marketing campaigns.
On the other hand, less segmented e-commerces have more flexibility in their product catalog and more autonomy to correct routes and change strategies. It is up to you to evaluate the scenario, analyze the market and decide on the best strategy.
Read more: How to choose a niche for e-commerce
4. Schedule your actions
One of the essential parts of planning is scheduling sales and marketing actions . After all, they are what will boost sales and bring concrete results to your store.
With the right platform, getting your e-commerce online, customizing it your way, and advertising products is the easiest part. On the other hand, planning your business and devising the right strategies to stand out from the competition and sell more is more difficult.
But don't worry! We're here to help you with that. In this article, you'll learn how to set up an online store , tips for planning your business, and how to customize your e-commerce to ensure good sales results. Check it out
How much does it cost to set up an online store? Is it worth it?
How to set up an online store from scratch? 5 planning tips
Don't know how to set up websites? Check out 5 essential features for your online store
How to set up and customize a free online store
Set up your online store for free with Yampi
How much does it cost to set up an online store? Is it worth it?
operation you want. This includes what products will be marketed, how denmark phone number data much will be spent on advertising, how the logistics operation will be carried out, etc.
In addition, it is necessary to take into account the costs of legal formalization , taxes and other expenses that may be necessary, such as equipment rental, employee salaries and costs of raw materials.
Those who want to set up an online store for dropshipping , for example, have even lower costs , since they don't need to worry about expenses with inventory, warehouse or packaging. All of this is taken care of by partner suppliers.
The good news is that you don't need to spend a single cent to set up your online store: with the right platform, this investment is zero. At Yampi , for example, the Basic plan is free forever, which means that the store owner only pays if they make sales.
There are also Starter plans, for those who are just starting to boost sales, and Pro, ideal for entrepreneurs who are looking to scale their business.
Button to learn about Yampi's plans
How to set up an online store from scratch? 5 planning tips
The ease of creating an online store should not mean that you skip the steps: to ensure that your e-commerce is successful and has good sales, it is important to have a well-detailed and organized plan .
This is because calmly planning your business also saves money, saves time and allows you to achieve good results in the long term.
After all, someone who is well-versed in the market , the competition and the strengths and weaknesses of their own online store can anticipate problems and correct routes more quickly and assertively.
See 5 planning tips for setting up your online store:
1. Set goals
Where do you want to go with your online store ? It may seem like answering this question during the planning stage is putting the cart before the horse, but without defining goals it is impossible to build a business.
Goals should guide all e-commerce sales actions and campaigns . Therefore, a fundamental tip for setting up a successful online store is to do a lot of research , analyze the market and pay attention to important metrics that indicate business growth.
2. Carefully analyze your online store options
When setting up an online store from scratch, you must first define exactly what type of business is best for you: traditional e-commerce or dropshipping ?
Analyze the options carefully, highlight the positive and negative points of each one and check which is the best alternative for your profile or for the goals you want to achieve.
For example: do you want to worry only about creating the online store and leave the rest to partner suppliers? Drop shipping may be a good option. However, if you want to sell your own products and manage all the steps of the order, traditional e-commerce is the answer.
3. To choose or not to choose a market niche?
One of the initial concerns of those starting out in e-commerce is whether to set up a niche online store , that is, aimed at a specific audience, or a more comprehensive one, which does not operate in a single segment.
You can create an online store selling electronics in general so as not to limit your field of activity too much, for example. But if you want to work with an even more restricted segment of the market, you can create an e-commerce site in the gaming niche and sell only items from this universe.
This applies not only to the products in your store, but also to all communication with your customer base and audience .
If you're unsure whether to segment or not , here's a tip to help you with this mission: having a niche online store can bring more authority to your brand and make it easier to create more assertive marketing campaigns.
On the other hand, less segmented e-commerces have more flexibility in their product catalog and more autonomy to correct routes and change strategies. It is up to you to evaluate the scenario, analyze the market and decide on the best strategy.
Read more: How to choose a niche for e-commerce
4. Schedule your actions
One of the essential parts of planning is scheduling sales and marketing actions . After all, they are what will boost sales and bring concrete results to your store.