Keyword Research: What it is, how to do it and the best tools
Posted: Tue Dec 24, 2024 5:14 am
Not sure what to write about on your blog ? Learn how to do keyword research and find out what your readers really want to read.
First of all, I want to tell you that to have a successful blog and achieve your blogging goals, you need to create quality and relevant content for your audience.
In fact, creating a successful blog goes far beyond hiring good hosting, having your own domain and all the technical aspects involved in creating websites and blogs.
And knowing how to choose the right keywords is essential to the success of your blog.
So, if you want to have a blog that really helps your audience, stay with me until the end of this article and learn how to do keyword research and why it is so important.
In this article…
How do you know what to write on your blog?
How do I discover my audience's doubts and problems?
A subject can be approached in several ways
What is keyword?
Types of keywords
Keyword research
Best Keyword Research Tools
Free Keyword Research Tools
Paid Keyword Research Tools
How to do keyword research
Conclusion
How do you know what to write on your blog?
But after all, I've already created the blog and now, “What do I write on the blog?”, that's the question I get most on Instagram.
In fact, that was my doubt for a long time when I created Vou Empreender e Agora?.
After all, I created the blog without any direction, as I've already mentioned in other articles, and without knowing exactly what to do or how to do it.
And I know that many blogs start like this, just with a great desire to make it happen.
But how do you actually know what to write? Know what people want to read? And thus move towards the goals for which the blog was created…
The truth is that to have a successful blog, you need to write articles that help your audience, answer their questions and solve their problems.
At the beginning of Vou Empreender e agora? I created articles that I thought people would like, without defining a niche or knowing if it was actually what people were looking for.
I wrote articles on random topics, just because I thought so. So don't make that mistake.
keyword research
How do I discover my audience's doubts and problems?
First of all, understand your target audience:
Who are your readers?
What are your interests?
What are your questions?
What problems do they face?
In short, you need to know who you are talking to.
There are several ways for you to learn how to create finland phone number data content that is truly relevant to your audience.
Some of them are:
If you already have an audience, ask them . This could be in an Instagram question box, by sending an email to your email list, by messaging your most engaged followers, in a Telegram group, or any other way that you can connect with your audience.
Research your competition . Look at the main questions people are leaving in the comments on your competitors' social networks. Another way is to research which content on blogs in the same niche as yours has the most hits, is the most popular, and is the most shared.
Conduct a survey . You can create a survey and share it on your social networks and in Facebook groups (check which ones allow it), or forums related to your niche.
What really matters here is knowing what is relevant to your audience.
Thinking about creating a blog or website? Check out the hosting I use for all my projects and recommend >> Website and Blog Hosting
A subject can be approached in several ways
In your research you will discover that the same question can be asked in many different ways.
That is, people may use different terms and words to ask the same question.
Which in a way makes our work more difficult, after all, how do we decide and define the focus for an article on a given subject?
And that's where keyword research comes in. There's no point in writing an article with incredible content, applying SEO techniques and being in the top positions on Google if there are no searches.
What is keyword?
Keywords are words or phrases that people use to search on search engines like Google.
In other words, it is the way the user writes their question on Google to find answers and solve their problems.
First of all, I want to tell you that to have a successful blog and achieve your blogging goals, you need to create quality and relevant content for your audience.
In fact, creating a successful blog goes far beyond hiring good hosting, having your own domain and all the technical aspects involved in creating websites and blogs.
And knowing how to choose the right keywords is essential to the success of your blog.
So, if you want to have a blog that really helps your audience, stay with me until the end of this article and learn how to do keyword research and why it is so important.
In this article…
How do you know what to write on your blog?
How do I discover my audience's doubts and problems?
A subject can be approached in several ways
What is keyword?
Types of keywords
Keyword research
Best Keyword Research Tools
Free Keyword Research Tools
Paid Keyword Research Tools
How to do keyword research
Conclusion
How do you know what to write on your blog?
But after all, I've already created the blog and now, “What do I write on the blog?”, that's the question I get most on Instagram.
In fact, that was my doubt for a long time when I created Vou Empreender e Agora?.
After all, I created the blog without any direction, as I've already mentioned in other articles, and without knowing exactly what to do or how to do it.
And I know that many blogs start like this, just with a great desire to make it happen.
But how do you actually know what to write? Know what people want to read? And thus move towards the goals for which the blog was created…
The truth is that to have a successful blog, you need to write articles that help your audience, answer their questions and solve their problems.
At the beginning of Vou Empreender e agora? I created articles that I thought people would like, without defining a niche or knowing if it was actually what people were looking for.
I wrote articles on random topics, just because I thought so. So don't make that mistake.
keyword research
How do I discover my audience's doubts and problems?
First of all, understand your target audience:
Who are your readers?
What are your interests?
What are your questions?
What problems do they face?
In short, you need to know who you are talking to.
There are several ways for you to learn how to create finland phone number data content that is truly relevant to your audience.
Some of them are:
If you already have an audience, ask them . This could be in an Instagram question box, by sending an email to your email list, by messaging your most engaged followers, in a Telegram group, or any other way that you can connect with your audience.
Research your competition . Look at the main questions people are leaving in the comments on your competitors' social networks. Another way is to research which content on blogs in the same niche as yours has the most hits, is the most popular, and is the most shared.
Conduct a survey . You can create a survey and share it on your social networks and in Facebook groups (check which ones allow it), or forums related to your niche.
What really matters here is knowing what is relevant to your audience.
Thinking about creating a blog or website? Check out the hosting I use for all my projects and recommend >> Website and Blog Hosting
A subject can be approached in several ways
In your research you will discover that the same question can be asked in many different ways.
That is, people may use different terms and words to ask the same question.
Which in a way makes our work more difficult, after all, how do we decide and define the focus for an article on a given subject?
And that's where keyword research comes in. There's no point in writing an article with incredible content, applying SEO techniques and being in the top positions on Google if there are no searches.
What is keyword?
Keywords are words or phrases that people use to search on search engines like Google.
In other words, it is the way the user writes their question on Google to find answers and solve their problems.