Understanding Different Video for E-Commerce Conversion Rate Measurement
Posted: Tue Mar 18, 2025 8:56 am
Conversions can occur in several scenarios. Obviously, the most common metric is sales. However, there's more to it than that.
For example, an e-commerce marketplace might track customer purchase journeys with Google Analytics. Are they coming from your main traffic acquisition channels? How many touchpoints do they make before purchasing?
You also need to know what metrics influence conversions. Here are some metrics to monitor:
Time on Page : This is the time visitors spend on a specific page binance data of your e-commerce site, especially product pages and checkout pages.
Website Speed : It helps you know how long it takes for your web pages to load.
Traffic : This refers to the number of visitors to your e-commerce site over a given period, whether they come from paid ads, referrals, or organic traffic.
Cart Abandonment Rate : It highlights the percentage of users who added items to their cart but did not complete the purchase.
Average Order Value : This is the average amount spent per order, highlighting the effectiveness of your pricing strategy.
For example, an e-commerce marketplace might track customer purchase journeys with Google Analytics. Are they coming from your main traffic acquisition channels? How many touchpoints do they make before purchasing?
You also need to know what metrics influence conversions. Here are some metrics to monitor:
Time on Page : This is the time visitors spend on a specific page binance data of your e-commerce site, especially product pages and checkout pages.
Website Speed : It helps you know how long it takes for your web pages to load.
Traffic : This refers to the number of visitors to your e-commerce site over a given period, whether they come from paid ads, referrals, or organic traffic.
Cart Abandonment Rate : It highlights the percentage of users who added items to their cart but did not complete the purchase.
Average Order Value : This is the average amount spent per order, highlighting the effectiveness of your pricing strategy.