How to sell on Facebook?
Posted: Tue Dec 24, 2024 6:34 am
Online sales are growing all the time. One of the ongoing trends in e-commerce is omnichannel, or multichannel selling. One way to grow your business is to sell on Facebook. The portal makes this possible in several ways, and in this article, we would like to focus on discussing them in detail.
Sell on Facebook – index:
Why sell on Facebook?
Own store on Facebook
Facebook Marketplace
Facebook Groups
Live broadcasts
What is not allowed to be sold on Facebook?
Why sell on Facebook?
According to data, Facebook has 2.18 billion users . Brands that decide to bolivia whatsapp number database a profile on it can reach potential customers more easily . A presence on this social channel also facilitates communication between the seller and the buyer and facilitates audience engagement . Activity on Facebook does not have to lead to a quick transaction – it can also be useful in increasing customer trust in the brand and contributing to long-term customer loyalty.
Own store on Facebook
A business with a Facebook profile can set up a free store that customers can use on Facebook as well as Instagram. Sellers can customize the look of the store and decide which products will be featured in the catalog. A bonus is the ability to respond to customer inquiries via Messenger, WhatsApp, and Instagram directly. Facebook also allows collaboration with e-commerce platforms , including Shopify, WooCommerce, and BigCommerce.
New merchants can create their store using the Create Your Store feature . Those with a Facebook business account can open a store using the “ Sell Your Products ” tab.
In both cases, the following must be established:
Choose a checkout method – the merchant can decide whether customers will be redirected to another website to make a purchase or whether payment processing will be done using Messenger, Instagram Direct or WhatsApp,
Provide your business details – you need to fill in your business name and your email address,
Add your inventory – the first step is to create a catalog that will contain the store’s assortment.
Facebook allows you to tag products from your page. This means that products that are added to your Facebook Page shop or are in your catalog can be tagged in photos and videos. This way, viewers can click on the brand and start shopping right away. To tag a product when creating a post , you need to:
Click “ Create Post ” on the company page
Upload a post containing a photo/video
Click on the shopping bag icon that is located next to “ Add to your post “
Click on “ Upload photos or video “
Select the product you want to tag and fill in its name
Click “ Done and Save ”
Facebook Marketplace
Facebook Marketplace is often thought of as an online flea market. You can use it to buy or sell something. The idea behind Facebook Marketplace is to combine ads from sales groups and Marketplace. The main advantage is that it’s free . Facebook doesn’t charge any fees or commissions on sales. Buyers can buy without having to install a separate app – everything works within Facebook and Messenger .
Additionally, buyers can check the credibility of a seller by visiting their profile or suggesting a five-star rating system. For sellers, this is a good solution to be visible in a certain geographic area.
How do I create an ad on the Marketplace?
On the home page, select “ Marketplace ” on the left side,
1. Create an ad on the Marketplace
The next step is to press “ Create new ad ” and then choose between: “ Item for sale ”, “ Vehicle for sale ”, “ House for sale or rent ”,
2. Create an ad on the Marketplace
The next step is to add a photo and information about the item (title, price, category, condition, description), then press “ Next “,
3. Create an ad on the Marketplace
The last step is to publish the ad using the “ Publish ” button .
Facebook Groups
Another solution to sell on Facebook is to list your listing in Buy and Sell groups . These differ from normal groups in that they have the buy and sell function enabled, which can only be activated by the group administrator. To make an offer, you need to:
Go to the “ Groups ” tab on the home page, then select the group where the sell and buy function is activated
Then click on the “ Sell something ” button
1. Facebook Groups
At this step, you have to fill in the product details and click on the “ Next ” button. The next step is to choose the audience – you can also publish the offer in other groups or
Create a Marketplace listing
Finally, click on the “ Publish ” button.
Live broadcasts
Facebook Live features live broadcasts, both on your Page and in Facebook Groups or Events. Broadcasting on your Page gives you access to more features than you would in Groups or Events. Selling through broadcasts allows you to interact directly with viewers and reach potential customers in real time.
Facebook has prepared instructions for starting a live broadcast using a computer and a mobile device. It is available at this link .
How to sell on facebook-min
What is not allowed to be sold on Facebook?
All items offered for sale on Facebook must adhere to Facebook's commerce policies and Community Standards . Examples of prohibited materials include:
adult products,
alcohol,
human body parts and body fluids,
digital content,
advertisements must not unduly discriminate against anyone,
documents, currencies, virtual currencies, financial instruments,
online gambling services (games, betting, bingo, poker, lotteries, casino, etc.),
hazardous materials and substances,
human trafficking, sexual services, escort services,
food supplements,
trade and animal products.
Sell on Facebook – index:
Why sell on Facebook?
Own store on Facebook
Facebook Marketplace
Facebook Groups
Live broadcasts
What is not allowed to be sold on Facebook?
Why sell on Facebook?
According to data, Facebook has 2.18 billion users . Brands that decide to bolivia whatsapp number database a profile on it can reach potential customers more easily . A presence on this social channel also facilitates communication between the seller and the buyer and facilitates audience engagement . Activity on Facebook does not have to lead to a quick transaction – it can also be useful in increasing customer trust in the brand and contributing to long-term customer loyalty.
Own store on Facebook
A business with a Facebook profile can set up a free store that customers can use on Facebook as well as Instagram. Sellers can customize the look of the store and decide which products will be featured in the catalog. A bonus is the ability to respond to customer inquiries via Messenger, WhatsApp, and Instagram directly. Facebook also allows collaboration with e-commerce platforms , including Shopify, WooCommerce, and BigCommerce.
New merchants can create their store using the Create Your Store feature . Those with a Facebook business account can open a store using the “ Sell Your Products ” tab.
In both cases, the following must be established:
Choose a checkout method – the merchant can decide whether customers will be redirected to another website to make a purchase or whether payment processing will be done using Messenger, Instagram Direct or WhatsApp,
Provide your business details – you need to fill in your business name and your email address,
Add your inventory – the first step is to create a catalog that will contain the store’s assortment.
Facebook allows you to tag products from your page. This means that products that are added to your Facebook Page shop or are in your catalog can be tagged in photos and videos. This way, viewers can click on the brand and start shopping right away. To tag a product when creating a post , you need to:
Click “ Create Post ” on the company page
Upload a post containing a photo/video
Click on the shopping bag icon that is located next to “ Add to your post “
Click on “ Upload photos or video “
Select the product you want to tag and fill in its name
Click “ Done and Save ”
Facebook Marketplace
Facebook Marketplace is often thought of as an online flea market. You can use it to buy or sell something. The idea behind Facebook Marketplace is to combine ads from sales groups and Marketplace. The main advantage is that it’s free . Facebook doesn’t charge any fees or commissions on sales. Buyers can buy without having to install a separate app – everything works within Facebook and Messenger .
Additionally, buyers can check the credibility of a seller by visiting their profile or suggesting a five-star rating system. For sellers, this is a good solution to be visible in a certain geographic area.
How do I create an ad on the Marketplace?
On the home page, select “ Marketplace ” on the left side,
1. Create an ad on the Marketplace
The next step is to press “ Create new ad ” and then choose between: “ Item for sale ”, “ Vehicle for sale ”, “ House for sale or rent ”,
2. Create an ad on the Marketplace
The next step is to add a photo and information about the item (title, price, category, condition, description), then press “ Next “,
3. Create an ad on the Marketplace
The last step is to publish the ad using the “ Publish ” button .
Facebook Groups
Another solution to sell on Facebook is to list your listing in Buy and Sell groups . These differ from normal groups in that they have the buy and sell function enabled, which can only be activated by the group administrator. To make an offer, you need to:
Go to the “ Groups ” tab on the home page, then select the group where the sell and buy function is activated
Then click on the “ Sell something ” button
1. Facebook Groups
At this step, you have to fill in the product details and click on the “ Next ” button. The next step is to choose the audience – you can also publish the offer in other groups or
Create a Marketplace listing
Finally, click on the “ Publish ” button.
Live broadcasts
Facebook Live features live broadcasts, both on your Page and in Facebook Groups or Events. Broadcasting on your Page gives you access to more features than you would in Groups or Events. Selling through broadcasts allows you to interact directly with viewers and reach potential customers in real time.
Facebook has prepared instructions for starting a live broadcast using a computer and a mobile device. It is available at this link .
How to sell on facebook-min
What is not allowed to be sold on Facebook?
All items offered for sale on Facebook must adhere to Facebook's commerce policies and Community Standards . Examples of prohibited materials include:
adult products,
alcohol,
human body parts and body fluids,
digital content,
advertisements must not unduly discriminate against anyone,
documents, currencies, virtual currencies, financial instruments,
online gambling services (games, betting, bingo, poker, lotteries, casino, etc.),
hazardous materials and substances,
human trafficking, sexual services, escort services,
food supplements,
trade and animal products.