One size fits all email
Posted: Sat Apr 05, 2025 4:11 am
We know how many emails users receive these days, although botim database from a privileged point of view, we are users ourselves so we know very well the characteristics of our attention span. Therefore, there is a growing need to populate each email sent with personalized content, suitable for the reader who is reading the message. This is done by activating not only basic personalization, but also dynamic content, live content and a sort of predictive intelligence, which we will talk about shortly. 2025 will be the year in which we will officially move from undifferentiated bulk mailing to personalized bulk mailing.
Just as there is a high risk of sending content that is not suitable for the reader, there is also a high risk of communicating too much with a certain user. Different readers have a different tolerance for the frequency of emails received from the same sender. In this case too, therefore, it is necessary to personalize, collecting useful data to understand the user-message interaction to segment the sendings on an appropriate frequency for each user.
Useful in this kind of analysis is the scheduling of special emails for inactive users that allows them to personally configure the desired frequency.
New Trends
Predictive Analytics
Using predictive intelligence to deliver personalized content and recommendations is one of the most effective ways to utilize the Big Data your company already has.
Just as there is a high risk of sending content that is not suitable for the reader, there is also a high risk of communicating too much with a certain user. Different readers have a different tolerance for the frequency of emails received from the same sender. In this case too, therefore, it is necessary to personalize, collecting useful data to understand the user-message interaction to segment the sendings on an appropriate frequency for each user.
Useful in this kind of analysis is the scheduling of special emails for inactive users that allows them to personally configure the desired frequency.
New Trends
Predictive Analytics
Using predictive intelligence to deliver personalized content and recommendations is one of the most effective ways to utilize the Big Data your company already has.