Sales Funnel: Create Your Marketing Funnel in 6 Steps

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A sales funnel, or marketing funnel, is a visual representation of the customer journey, most often used in web marketing. This process can sometimes be long, sometimes short. However, it always follows the same trajectory: a funnel into which a large group of potential customers enters and which gradually narrows down to a small group of paying customers.

However, by correctly managing your sales funnel, you give yourself every chance of successfully guiding the most promising prospects towards a purchase to effectively increase your average basket.

In this article, after defining a sales funnel or ivory coast phone number lead marketing funnel, we'll explain the different elements that make up a sales funnel and all the steps to creating a successful sales funnel. We'll then present an example of a sales funnel. Finally, we'll show you how effective customer relationship management with Monday CRM can quickly improve your conversion rates from simple prospects to satisfied customers.

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What is a sales funnel: definition
First of all, a sales funnel is a marketing process that goes by many aliases. You'll also find it called a marketing funnel, conversion funnel, sales funnel, or even a conversion funnel. However, all these names hide the same concept: the "sales funnel."

Essentially, a sales funnel is a way to visualize the customer journey and how they move from casual visitor, or prospect, to loyal, paying customer.

But, since not all visitors end up buying your product, you automatically have more potential customers at the beginning of the customer journey than paying customers at the end. It's precisely this increasingly narrow flow that suggests a funnel and gave the marketing funnel its name.