Types of Point-to-Point Conversion Tracking (PPCT)
Posted: Mon Apr 21, 2025 4:36 am
We believe that knowledge doesn't take up space, so the more information we have, the better decisions we can make. With this in mind, Guru created different tracking methods: Sales Tracking and Lead Tracking.
Sales tracking aims to track conversions, which are intended to norway mobile database the user to immediately purchase a product offered in a traffic source.
Whereas lead tracking aims to track captured leads and monitor them to identify conversion points over time.
Sales and lead tracking are built from the combination of 4 possible tracking elements that Guru provides: Sales RPPC, Checkout RPPC, Capture RPPC and Lead RPPC. Your tracking structure must be configured taking into account the sales structure used(1).
Sales tracking aims to track conversions, which are intended to norway mobile database the user to immediately purchase a product offered in a traffic source.
Whereas lead tracking aims to track captured leads and monitor them to identify conversion points over time.
Sales and lead tracking are built from the combination of 4 possible tracking elements that Guru provides: Sales RPPC, Checkout RPPC, Capture RPPC and Lead RPPC. Your tracking structure must be configured taking into account the sales structure used(1).