7 ways to integrate WhatsApp Marketing into a startup's digital strategy

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WhatsApp was launched in 2009 by two former Yahoo employees, Brian Acton and Jan Koum. Later, in 2014, Facebook acquired WhatsApp for $19 billion. Currently, Facebook leads the online messaging market with a 79% share of Facebook Messenger and WhatsApp combined.

Thanks to its rich media sharing options and widespread global adoption, WhatsApp is much more than a messaging app. Users recognize its value as a trusted news source, while Facebook continues to recognize it as a lucrative marketing tool.

WhatsApp's user base is vast and diverse. The malaysia mobile database access that WhatsApp offers users, regardless of their location, is especially in its favor. To connect via WhatsApp, all a user needs is adequate data connectivity. This flexibility of WhatsApp has become its critical success factor.

Now, WhatsApp marketing is nothing more than promoting a brand's products or services and engaging with the public through the popular messaging app.

We use WhatsApp extensively to communicate with our friends and family on a regular basis. Therefore, when you use this app to market and/or promote your products and respond to your customers' inquiries, it becomes the most personalized form of communication and shopping experience.