Inbound Marketing Strategy: 4 Steps to Get Started

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Inbound Marketing Strategy: 4 Steps to Get Started
Digital technology has significantly impacted the way businesses develop their marketing strategies. Among the new digital marketing practices, inbound has rapidly gained momentum...
This is not surprising since inbound is an "all-in-one" marketing practice: it allows a company, via a single strategy, to respond to several of its issues:

Improve your visibility and natural referencing on search engines;
Generate more quality traffic to your website;
Inform and interact with your targets whose purchasing journey begins with a search for information on the web;
Convince visitors to your site to use your iran mobile database or buy your products in order to turn them into customers;
Gain market share and new customers;
Etc.
This marketing methodology consists of attracting its target rather than bombarding it with advertising messages is based on a simple principle: the breakdown of the conversion funnel.

This article aims to cover the four stages of inbound marketing to help you create your own inbound marketing strategy :

Step one: how to attract the right visitors to your site?
Step two: how to convert your site visitors into qualified leads?
Step three: how to convert qualified leads into customers?
Step four: how to build customer loyalty?

Step one: how to attract the right visitors to your site?
inbound strategy step attract
Attracting visitors to your website is already an achievement, but what will make your marketing strategy truly successful is the quality of your website's audience.

Concretely, to be able to transform your audience into leads and turn them into customers, you must ensure, from the outset, that your audience matches your target audience. In other words, make sure that your visitors are real potential buyers that you can convert into customers through marketing actions specifically tailored to them.

Once you have successfully profiled your target audience, you will of course also need to be able to capture this target audience by sharing content that addresses their interests . In addition, you will also need to start a conversation with them. To help you do this, using several inbound acquisition tools is highly recommended: a blog, an SEO strategy , social media, etc.