A world of collabs
Posted: Mon Apr 21, 2025 8:35 am
Actions in partnership with different brands and segments have been carried out in recent months. One of them is a special mission launched by the mobile game Candy Crush, which involves Barbie.
Another striking action is a pink fireworks display that bursts across the screen when you search for “Barbie” on Google . The search results change from the typical blue to (guess what?) pink.
Animation of the exclusive content “We Are Barbie”, on the uk mobile database Crush app. (Image: Candy Crush / Disclosure).
Search result when typing Barbie in the Google search engine (Image: Reproduction)
A delicious marketing ploy
Fast food chain Burger King has also jumped on the bandwagon, creating the Pink Burger. The special combo, which comes in a personalized box, features the sandwich with a special pink sauce. The combo includes a milkshake and a donut with the same color topping.
The chain's store on Avenida Paulista, in São Paulo, received special decoration, becoming the “Barbie House”.
Another striking action is a pink fireworks display that bursts across the screen when you search for “Barbie” on Google . The search results change from the typical blue to (guess what?) pink.
Animation of the exclusive content “We Are Barbie”, on the uk mobile database Crush app. (Image: Candy Crush / Disclosure).
Search result when typing Barbie in the Google search engine (Image: Reproduction)
A delicious marketing ploy
Fast food chain Burger King has also jumped on the bandwagon, creating the Pink Burger. The special combo, which comes in a personalized box, features the sandwich with a special pink sauce. The combo includes a milkshake and a donut with the same color topping.
The chain's store on Avenida Paulista, in São Paulo, received special decoration, becoming the “Barbie House”.