This ad addresses the individual's awareness phase

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Your video intrigues them and piques their curiosity with content that specifically targets the problem they're looking for a solution to. Be careful to talk about the problem, not your service. Offering solutions in your video that lead the individual to understand they need a solution to solve this problem will work to your advantage. You're the solution, but you'll have to talk about that later.

If the person has watched more than a tongliao mobile number database of the video, you can assume that they seem genuinely interested in what you have to say. From there, you can retarget them on Facebook using sequenced retargeting. I'll explain what this involves right away.



Step 2 - Consideration: Sequenced Facebook Ads Retargeting to Engage the Relationship and Drive Conversion into Qualified Leads
How does it work? First, by making your target audience aware of their problem and wanting to find a solution, you can retarget them on Facebook with specific messages for different periods.

1 - Blog article

For example, three days after a visit to your site via the link you placed under the Facebook ad with the video, you can retarget them on Facebook with a blog post. This should be related to the video and offer complementary content.

2 - Testimony

Over the next three days, you could target a Facebook ad to people who clicked on the blog post ad, showing them a testimonial from someone else. It's helpful if these leads, having moved from awareness to consideration, are listening to what others who have been in the same situation before, think about your service.

You've probably noticed that nowadays, with the internet and communication technologies evolving day by day, we have the opportunity to listen to the opinions and experiences of others before making our decision and purchasing. This is an important step that allows the prospect to move from a state of considering your service to the stage of deciding to purchase.

For people who didn't click on your ad, you could also run a Facebook retargeting campaign to target people who downloaded the ebook from your site by offering them a case study.

3 - Landing page

Finally, within two days, you can send your leads, who are slowly starting to qualify, to a sales page using a Facebook Ad. By using a catchy message, you will be able to reach the individual who will already be well aware of your service and how it can help them.

Example of a sales page that points to your service as a solution.