E-commerce Workshop by BNP Paribas Fortis, Google and Stratenet
Posted: Tue Apr 22, 2025 3:51 am
This fall, embrace e-commerce... BNP Paribas Fortis, Google, and Stratenet are teaming up to help you get started!
Are you an SME and would you like to benefit from the new opportunities offered by digital technology?
Participate in six free training modules to help you transition to e-commerce. Courses take place at the BNP Paribas Fortis branch in Waterloo:
Register for the e-commerce workshop (limited places)
For the company, whether it likes it or not, e-commerce is a growth lever that should not be overlooked... In this regard , Belgium is catching up with its neighboring countries: last year, online commerce increased by 15% and attracted 440,000 new customers. On the Internet side, there are more than 7 million Belgians active on the Internet, 85% of whom have visited an online store at least once and 64% have made purchases (Comeos).
The profile of SMEs selling online shows that it's no longer just a few businesses, and the good news is that there's still room to get started...
The advantages of e-commerce are undeniable: ease of access and purchases at any time, absence of borders and a potential international market... However, due to a lack of time, knowledge or clear and precise information, Walloon and Brussels SMEs too often under-exploit this additional revenue potential.
BNP Paribas Fortis therefore had the idea of ​​partnering with Google to offer a training cycle for SMEs looking to jump on the bandwagon. Indeed, succeeding in e-commerce requires some upfront resources and notably involves having traffic and prospects. Google offers plenty of tools to boost online visibility and can also indicate whether the product/service is in demand or not, which allows for a better understanding of demand.
As a Google partner, Stratenet was chosen to deliver the training; with 16 years of experience in the digital marketing scene, the agency brings its expertise to develop 6 central themes:
Present your business online
Through three testimonials, you'll discover how important it is for your business to also have an online presence. We'll begin with the website approach and examine the current criteria a site must japan mobile database to achieve its goals. Several aspects will be covered: hosting, CMS systems, and domain names, along with a comparison of the advantages and disadvantages of different systems. We'll then briefly explore the various online channels, such as blogs, advertising, and social media.
This will give you a good overview of the online presence your business can have, beyond your website. The Google My Business example will be developed in detail, so you can put it into practice by the end of the session.
An optimal site for your visitors
From a more economic and psychological perspective, we'll dissect your company's profit-making goal and your customer's decision-making process. We'll connect each of these models to your website and the online channels you use. This approach will give you the tools you need to increase your profits and positively impact your customer's decision-making.
Web Analytics is the primary tool for gaining insights into your website. We'll also review other sources of information, such as CRM systems and Google Trends. Finally, we'll develop a practical example with Google Analytics, so that by the end of the session, you'll be ready to better understand your business and your customers on your own... and, consequently, boost your company's performance.
Are you an SME and would you like to benefit from the new opportunities offered by digital technology?
Participate in six free training modules to help you transition to e-commerce. Courses take place at the BNP Paribas Fortis branch in Waterloo:
Register for the e-commerce workshop (limited places)
For the company, whether it likes it or not, e-commerce is a growth lever that should not be overlooked... In this regard , Belgium is catching up with its neighboring countries: last year, online commerce increased by 15% and attracted 440,000 new customers. On the Internet side, there are more than 7 million Belgians active on the Internet, 85% of whom have visited an online store at least once and 64% have made purchases (Comeos).
The profile of SMEs selling online shows that it's no longer just a few businesses, and the good news is that there's still room to get started...
The advantages of e-commerce are undeniable: ease of access and purchases at any time, absence of borders and a potential international market... However, due to a lack of time, knowledge or clear and precise information, Walloon and Brussels SMEs too often under-exploit this additional revenue potential.
BNP Paribas Fortis therefore had the idea of ​​partnering with Google to offer a training cycle for SMEs looking to jump on the bandwagon. Indeed, succeeding in e-commerce requires some upfront resources and notably involves having traffic and prospects. Google offers plenty of tools to boost online visibility and can also indicate whether the product/service is in demand or not, which allows for a better understanding of demand.
As a Google partner, Stratenet was chosen to deliver the training; with 16 years of experience in the digital marketing scene, the agency brings its expertise to develop 6 central themes:
Present your business online
Through three testimonials, you'll discover how important it is for your business to also have an online presence. We'll begin with the website approach and examine the current criteria a site must japan mobile database to achieve its goals. Several aspects will be covered: hosting, CMS systems, and domain names, along with a comparison of the advantages and disadvantages of different systems. We'll then briefly explore the various online channels, such as blogs, advertising, and social media.
This will give you a good overview of the online presence your business can have, beyond your website. The Google My Business example will be developed in detail, so you can put it into practice by the end of the session.
An optimal site for your visitors
From a more economic and psychological perspective, we'll dissect your company's profit-making goal and your customer's decision-making process. We'll connect each of these models to your website and the online channels you use. This approach will give you the tools you need to increase your profits and positively impact your customer's decision-making.
Web Analytics is the primary tool for gaining insights into your website. We'll also review other sources of information, such as CRM systems and Google Trends. Finally, we'll develop a practical example with Google Analytics, so that by the end of the session, you'll be ready to better understand your business and your customers on your own... and, consequently, boost your company's performance.