How to use fairs to build customer loyalty?
Posted: Tue Apr 22, 2025 3:54 am
To apply the principles of experiential marketing in the agricultural sector, it is very important to be able to think outside the box. A good way to start doing this is to integrate the offline and online worlds .
This is because a large part of the purchasing experience is related to the sales process and support after the purchase. Therefore, look for ways to offer help to consumers — this can be done by having a more active presence on social media, for example. The important thing is to avoid customers spending hours waiting for support over the phone.
Another way to apply experiential marketing is to innovate at trade shows. More than presenting good ideas, it is important to show them in practice.
If your company sells agricultural products, how belgium mobile database transforming your stand into a vegetable garden, for example?
This example shows how impacting customers with visual stimuli can be much more effective than simply assigning a representative to speak at the event. In addition, your company can invest in some marketing actions during a trade show, such as holding raffles online in advance and rewarding some loyal customers with special discounts, as long as they come to the stand.
Furthermore, choosing some loyal customers and including their names in your marketing campaigns is a way of recognizing their contribution to the company's success. With a little conversation and special incentives, such as incentive programs, it will even be possible to use them as improvised actors in your communication strategies , such as at agricultural fairs.
This is because a large part of the purchasing experience is related to the sales process and support after the purchase. Therefore, look for ways to offer help to consumers — this can be done by having a more active presence on social media, for example. The important thing is to avoid customers spending hours waiting for support over the phone.
Another way to apply experiential marketing is to innovate at trade shows. More than presenting good ideas, it is important to show them in practice.
If your company sells agricultural products, how belgium mobile database transforming your stand into a vegetable garden, for example?
This example shows how impacting customers with visual stimuli can be much more effective than simply assigning a representative to speak at the event. In addition, your company can invest in some marketing actions during a trade show, such as holding raffles online in advance and rewarding some loyal customers with special discounts, as long as they come to the stand.
Furthermore, choosing some loyal customers and including their names in your marketing campaigns is a way of recognizing their contribution to the company's success. With a little conversation and special incentives, such as incentive programs, it will even be possible to use them as improvised actors in your communication strategies , such as at agricultural fairs.