Google-vs-bingThe numbers speak for themselves. Today, for desktop searches worldwide,
Google accounts for 68% of the market.
Baidu , the Chinese search engine, is in second place with 19%.
Yahoo (6%) and
Bing (5%) follow. However, Bing represents an
outsider that Google will have to be wary of. Here's what...
Flashback
Remember. In the late 90s, there were many search engines: Lycos, AOL, HotBot, Alta Vista, Yahoo, … and Google! There was a time when Google didn't dominate the market like it does today. Things change and may change again. Good news for all of the Mountain View giant's competitors. Good news for Bing!
What is Bing?
Bing is Microsoft 's search engine . It's the successor to MSN and Live Search. After reaching an agreement with Yahoo , which now uses its algorithm, and BlackBerry , whose devices come with Bing by default, all Windows Phones now use Bing.
Bing is "the power of a search engine plus, every day, a new photo and amazing information to enrich your daily life." Indeed, Bing focuses on a colorful design (large photos) as opposed to Google's white background.
Bing
What features?
Bing incorporates all the features found in Google:
Images & videos
Maps and directions
Shopping
News & Weather
Translator
…
And adds some rather interesting ones.
Conversational search , for example. This allows you to perform several successive searches, while maintaining the context of previous queries. For example, if your first question was: "Who is the President of the Republic?", you can then ask "Who is his wife?" or "How old is he?" And the engine will respond.
Additionally, thanks to its partnership with the Yellow Pages, Bing is quite strong for local searches .
We can also point out the taiwan mobile database features , for which Bing is generally considered better than Google:
Predicting the cost of air travel
Video search
Searching for licensed photos
Bing, a mobile product
At the beginning of the year, Microsoft acquired Nokia for just over €5.4 billion. Nokia Lumias are selling well: people continue to buy Nokia phones. For Microsoft, Windows Phone (Nokia, HTC, Samsung, Huawei) represents a great opportunity to position Bing as a mobile search engine. And when you consider the role that mobile phones play in web usage today...
mobile-bingsite
Bing, a Microsoft product
In addition to mobile, Microsoft has the advantage of owning other platforms: Windows, Skype, Xbox, OneDrive, Office, etc. If Microsoft integrates Bing as a search engine for each of these platforms, it could reverse the trend and make Bing a formidable opponent for Google. Imagine when all laptops and desktops have migrated to Windows 8...
Bing, a product of the future
In conclusion, even though Google is the undisputed market leader today, things can change. If Microsoft plays its cards right, Bing could very well become a major player in the search engine market in the coming years. In any case, a little competition for Google would be good for everyone.
What do you think?
Why will Bing soon challenge Google?
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