How to define ICP?

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Define your ICP based on your company's top 5 buyers, make a list of their characteristics, and this applies to both B2B and B2C businesses. Also note down data regarding this customer's decision-making process up until the purchase. If your business is just starting out and doesn't yet have enough consumers for this sample, research your competitors.

For individuals, ask them how engaged they are hungary mobile database the brand, what led them to buy it, and what needs your product met. It is worth including demographic data and channels used in this profile. In the case of a corporate client, it is important to consider the segment in which they operate, their size, how the company's internal processes work, as well as their location and pain points.


From this collected data, create the ICP to direct the marketing strategy focusing on it and its needs.

How to attract ICP?
Once you’ve targeted your ideal customer, you should focus your entire company on satisfying that profile, especially your marketing and sales teams. Start creating a targeted strategy through the channels most used by that ICP, advertising how your product or service is effective in solving their problems.

In the case of B2B businesses, focus on who is actually responsible for the decision: it could be the CEO or an HR representative. The important thing is not to waste time with a contact who will not be able to close a deal. Since you already know this contact in depth, sell yourself as the only one with the potential to really make a difference in your ICP company, highlighting the differentiators and optimization characteristics.