Lead generation measures: the 7 hacks!
Posted: Tue Apr 22, 2025 5:45 am
1. Provide content
Make e-books, white papers, or case studies available for download to your prospects. These should not only be visible in the download section of your website, but should also be offered at every relevant point via CTAs. To get the desired information, the interested party must at least fill out a form with their email address; only then can they download the desired information. Of course, webinars or events can also be used effectively to generate leads.
2. Call-to-Action (CTA)
The process of converting from prospect to lead often begins, as just mentioned, with a CTA. A CTA can be an image, a text link, or a button that takes the prospect to a landing page. The CTA announces specific information, such as an e-book, with clear instructions. This could be "Order here" or "Download." The CTA should be prominently placed on the page so it can't be overlooked. If the prospect clicks the CTA and downloads the desired content, providing their email address, they can be classified as a lead.
3. The landing page
A CTA directs the interested customer to the landing page. Learn how to create a nigeria phone number data well-structured landing page in the blog article: These 8 elements an ideal landing page should contain . Basically, it should focus on a specific topic, provide a brief summary of the offer, and conclude with a form.
4. The form
Lead generation always ends with the aforementioned, very important form . When creating the form, you should ensure that you only request the relevant data from the interested customer so as not to scare them away. Depending on the content offer and the relevance of the further processing, you must consider how much information the interested party must disclose. You can also run an A/B test to find out which form works best for the buyer persona. Want to get started right away and know exactly what such a form should look like? You can find more information in our blog post: The perfect form for your website and conversions.
5. Social Media
Use your social media channels as a lead generation tool, too! You have many followers you can feed with interesting content. Include CTAs or direct links to your landing pages. Offer the reader added value so they're happy to follow the link and download the offer – of course, not without providing their email address in return.
Make e-books, white papers, or case studies available for download to your prospects. These should not only be visible in the download section of your website, but should also be offered at every relevant point via CTAs. To get the desired information, the interested party must at least fill out a form with their email address; only then can they download the desired information. Of course, webinars or events can also be used effectively to generate leads.
2. Call-to-Action (CTA)
The process of converting from prospect to lead often begins, as just mentioned, with a CTA. A CTA can be an image, a text link, or a button that takes the prospect to a landing page. The CTA announces specific information, such as an e-book, with clear instructions. This could be "Order here" or "Download." The CTA should be prominently placed on the page so it can't be overlooked. If the prospect clicks the CTA and downloads the desired content, providing their email address, they can be classified as a lead.
3. The landing page
A CTA directs the interested customer to the landing page. Learn how to create a nigeria phone number data well-structured landing page in the blog article: These 8 elements an ideal landing page should contain . Basically, it should focus on a specific topic, provide a brief summary of the offer, and conclude with a form.
4. The form
Lead generation always ends with the aforementioned, very important form . When creating the form, you should ensure that you only request the relevant data from the interested customer so as not to scare them away. Depending on the content offer and the relevance of the further processing, you must consider how much information the interested party must disclose. You can also run an A/B test to find out which form works best for the buyer persona. Want to get started right away and know exactly what such a form should look like? You can find more information in our blog post: The perfect form for your website and conversions.
5. Social Media
Use your social media channels as a lead generation tool, too! You have many followers you can feed with interesting content. Include CTAs or direct links to your landing pages. Offer the reader added value so they're happy to follow the link and download the offer – of course, not without providing their email address in return.